It's an act. He is famous for winding up people, getting to them and making them react. I think though he didn't expect others to verbally have a go and stand together. In time it will effect him and he will push himself to far. He's knows for his tears, drama, attention seeking behaviour. He got rich through all of this. Only issue is, he goes to far, to personal and is messing with peoples emotions which now he is suffering the impact. He can dish it out but can't take it.