Look, these people are living in a house together for a month 24 hours a day with no contact with the outside world, plus they are on camera 24/7. 
They don't know which bits are going to be televised for 45 mins to an hour out of every 24 hours and it would be IMPOSSIBLE for people to keep up a pretence for this long!
So Perez's absolutely disgusting behaviour is not him "playing a game", nor is Katie H's character of being a tough-speaking ball-breaker and neither is Alicia's wide-eyed dumb blonde personality.
What you see is what you get.
The aim of the game is actually not to pretend and be liked the most for who you actually are (in my opinion anyway). It's not to get all sneaky and conceited by pretending to be something you're not and win by false pretences.

They don't know which bits are going to be televised for 45 mins to an hour out of every 24 hours and it would be IMPOSSIBLE for people to keep up a pretence for this long!
So Perez's absolutely disgusting behaviour is not him "playing a game", nor is Katie H's character of being a tough-speaking ball-breaker and neither is Alicia's wide-eyed dumb blonde personality.

What you see is what you get.
The aim of the game is actually not to pretend and be liked the most for who you actually are (in my opinion anyway). It's not to get all sneaky and conceited by pretending to be something you're not and win by false pretences.
