All through history only the more male types of females are remembered , the tougher women... and its the same for BB.. the softer nicer femaies get slagged off as being nervous wrecks or tuppence short... when there really only nice women...To succeed on BB as a female.
1. Bully.
2. Get your kit off and often even if its cold
3. Shout a lot.
4. Be two faced.
5, Be a chav and pee the bed... Im actually ashamed of myself for watching the show at all..its full of women I wouldnt be seen out emptying the bins with..

Rachel and the Samanda Twins are remembered. I remember a lot of those type of Female HGs because they're usually my favorites.

Jordan from the US version was one of the more "good" Houseguests of all time and is a fan favorite.

In the past, i feel like it used to be more about who was a decent person relative to group dynamics or various perspective but since it's moved into more of an entertainment direction it's shifted somewhat to what people find entertaining... and those qualities you pointed out seem to appeal to viewers as entertaining.

Watching the US version is even more this way but not as entertainment, as "the game".. the nice/kind people are usually torn apart and it's somewhat of a masochistic undertaking if you support those types of HGs/characters... at least in the UK/AUS versions that mindset still exists even if as more of an echo from the past.

I find some of it entertaining/interesting, to a point... but it always passes that point aha to where i don't find it as such. Like Ken said earlier in the season, sometimes it resembles the days when people fought each other to the death in arenas for entertainment.