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Apple sold 74.5M iPhones in Q4 2015


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Old 28-01-2015, 10:36
Vernon Bennett
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These profits are absolutely obscene.

Posted from my iPhone 6+
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Old 28-01-2015, 10:39
rosetech
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Pretty much all businesses exist to make profit. And they'll aim to make as much profit as they can get away with. There isn't a magic profit % that every business aims for but no business dares exceed because it "looks bad". Plenty of businesses out there make a lot of profit. That's business and economics.

The factory worker conditions issue exists for all the other companies that use eastern countries to assemble their products, not just Apple. They all use the same factories and same work forces. However Apple are said to have done more than most to address these issues: (http://www.telegraph.co.uk/technolog...onditions.html) and I believe they're aiming to move a lot of production to the USA where conditions would be fully controllable.

Global tax.. most big businesses fall under that issue. Questionable pay rises, not heard anything of that.

You're free to take a view that Apple isn't ethical. That's fine. But I think it would be naive to think that other companies aren't guilty of those same "ethic violations". Profit shouldn't be a dirty word. Apple sells a product. Customers *choose* to purchase said products and judging from the length of time Apple has been breaking sales records.. that would prove that their customers are extremely happy with their purchases. No one is conned into buying an iPhone. It's a free choice in a commercial market and there is plenty of alternative out there. So I don't really see it as a crime for one company in particular to be doing very well for itself. If anything.. the fact Apple can break iPhone records now when there is such high quality competition from Samsung would suggest the actual product itself is what is winning them buyers rather than any sort of unfair market domination.
Apple being ethical/unfair is your view not mine. Also what the competiton are doing also makes no difference to me as the discussion is about Apples record profit.
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Old 28-01-2015, 10:40
rosetech
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These profits are absolutely obscene.

Posted from my iPhone 6+
Quality
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Old 28-01-2015, 10:42
Inspiration
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Apple being ethical/unfair is your view not mine. Also what the competiton are doing also makes no difference to me as the discussion is about Apples record profit.
I assumed objecting to workers conditions, tax arrangements and pay rises was covered under "ethics".
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Old 28-01-2015, 11:06
jonner101
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Apple are in decline, but the position they were placed in by (mostly) Steve Jobs will mean they will be a long time falling. Decades.

It's like an individual inheriting £5billion. No matter their intelligence/talent they will be doing fine for a lifetime.
Did you misread the news article ? how can a company that posted the biggest ever profits in history, based mainly on the uber blockbuster sales of their new product range be in decline.

It seems some bitter Fandroids can't face reality.
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Old 28-01-2015, 11:25
kidspud
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I dont own any Apple products for the reasons given. I do however factor in the company behaviours prior to purchasing.
Then I admire your morals. It cannot be easy for you to purchase almost anything.
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Old 28-01-2015, 11:26
kidspud
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These profits are absolutely obscene.

Posted from my iPhone 6+
Very funny
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Old 28-01-2015, 11:34
Stig
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These [Apple] profits are absolutely obscene.

Posted from my iPhone 6+
Post of the month
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Old 28-01-2015, 11:34
rosetech
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Then I admire your morals. It cannot be easy for you to purchase almost anything.
Thanks

I scale my righteous indignation to the material worth of the organisation.
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Old 28-01-2015, 11:43
Tassium
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How is a company posting the biggest quarterly net profit in history a decline?

If Apple were posting quarter on quarter declining net profits.. their product sales were all in decline and they were slowly eating into their cash pile then decline might be a good word to use. But they're breaking profit records.. they're breaking sales records and their cash pile ($142bn .. up $23bn) is only getting bigger and bigger.

That's not a decline.. that's staggering growth.
It's an asset strip. The assets were placed their under Steve Jobs, the Apple brand and concepts.

Such a thing is a huge asset, it will take a decade before it's obvious there is a decline.

Apple is now just about using what it has and won't be creating anything really new.
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Old 28-01-2015, 11:44
mikesuffs
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Biggest profits ever, too, according to the news this morning. Certainly lucrative and it's hard to argue that Apple aren't clearly doing something right. I do not like the iPhone but I can see why it sells in droves.

It is worth remembering this next time there is an argument about iPhones being overpriced. It's hard to argue otherwise unless people seriously think a company turns an $18bn profit on razor-thin profit margins.
It's not hard to argue otherwise! Surely the sheer quantity of highly-priced phones that Apple shift speaks volumes for it's users' perception of value?

The people who buy Apple phones (as with any product, really) obviously do not see them as being overpriced or they simply wouldn't buy them. I've never used one in my life, but they are clearly selling at the correct pricing point.
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Old 28-01-2015, 11:48
swordman
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Oh look, the success of a company is the complete opposite to what I was predicting. I'll try and pretend I never said it

It also appears ApplePay has started off well. Shame it all going to fail within a year
Eh so what was I predicting exactly, I assume you mean me anyway?

Applepay, what exactly are you refferring to now.

Bizarre.

I bet you are overjoyed they never took your advice regarding small screens sales and the how ludicrous big screens look including the ridicule people who use them should recieve. Of course does mean you won't be able to buy your "beloved" apple now
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Old 28-01-2015, 11:56
kidspud
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Eh so what was I predicting exactly, I assume you mean me anyway?

Applepay, what exactly are you refferring to now.

Bizarre.

I bet you are overjoyed they never took your advice regarding small screens sales and the how ludicrous big screens look including the ridicule people who use them should recieve. Of course does mean you won't be able to buy your "beloved" apple now
You don't remeber what you post? Explains a lot.

I'm not overjoyed they never took my advice, mainly because I would not expect them to take the advice of a nobody on an Internet forum.

Why will I not be able to buy the smallest screen device I have bought from them is an iPad mini so I don't know what you are talking about.

And don't worry, I still take the pee out of my colleague with the note. Still makes me laugh.
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Old 28-01-2015, 11:57
KieranDS
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They are doomed.
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Old 28-01-2015, 12:07
swordman
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You don't remeber what you post? Explains a lot.

I'm not overjoyed they never took my advice, mainly because I would not expect them to take the advice of a nobody on an Internet forum.

Why will I not be able to buy the smallest screen device I have bought from them is an iPad mini so I don't know what you are talking about.

And don't worry, I still take the pee out of my colleague with the note. Still makes me laugh.
Nope seems you don't either then, convinient.

You said that

Very true you buy Samsung phones after all don't, your posts sometimes make me forget this fact.

yeah but just think of all the 6+ owners you can ridicule now for having ludicrous phones, a field day for you

Anyway are you planning some sort of street party for this momentous news?
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Old 28-01-2015, 12:11
BeethovensPiano
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This thread is hilarious...as usual
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Old 28-01-2015, 12:13
kidspud
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Nope seems you don't either then, convinient.

You said that

Very true you buy Samsung phones after all don't, your posts sometimes make me forget this fact.

yeah but just think of all the 6+ owners you can ridicule now for having ludicrous phones, a field day for you

Anyway are you planning some sort of street party for this momentous news?
I know exactly what you said thanks. You do know they don't remove threads from this forum.

I'm not surprised you forget, but considering just the other day you claimed every other post of mine is about Samsung, your forgetfulness should be a concern. Maybe you need a holiday from the forums

I have already started on the 6+ owner I know. Great fun.

I didn't think I would have a party, I though I would just post news of a mobile phone manufacturer on a mobile phone forum. Radical, I know.
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Old 28-01-2015, 12:34
jabbamk1
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It's a big increase for Apple and one that no analyst including myself was able to accurately predict before hand.

Back in Q3 CY2014 a number of predictions were made saying Apple would sell in more than 60 million units in CYQ4. It was only until very recently that everyone, including myself realised that 60m+ may be low and increased the predictions to around ~70m. But even then no one expected 74.5 million.

I got my prediction correct last quarter as well. Just to put that into perspective, 74 million is higher in one quarter than any other one brand smartphone manufacturer for the entire year (excluding Samsung).

This means that iPhone shipments for CY2014 will have exceeded 197 million units sold in worldwide which is up ~29% from CY2013. It's amazing for Apple as they are growing in line with the smartphone market and maintaining the demand for iPhone's. Samsung on the other hand have lost overall market share this year due to heavy competition from other Android manufactures, mainly coming out of China.
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Old 28-01-2015, 12:54
swordman
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I know exactly what you said thanks. You do know they don't remove threads from this forum.
I bet you wish they did though
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Old 28-01-2015, 13:02
kidspud
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[quote=swordman;76688606]
I know exactly what you said thanks. You do know they don't remove threads from this forum.
QUOTE]

I bet you wish they did though
Why

Anyhow, back to the actual thread. I'm sure TC is very happy with the performance of the company under his leadership.
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Old 28-01-2015, 13:28
alanwarwic
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I'm not sure why it was unexpected.
They must have added a billion potential new customers through their new dealerships.
Samsung sold more but the difference is that Apple set their own price.
Plus they also massively increased sales potential again by selling phablets and sub phabet.

China and the US is their main customer base but interestingly US profit was double for prety much the same amount of sales. That seems to mean that China Telecom (or whoever that massive new dealership is) have the best deal in the world making good profits too selling the iPhone.

That has to be a first.

What we don't actually know, is how many of those 74 million are still to be sold by dealership buyers though obviously the dealerships must be betting of selling them.
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Old 28-01-2015, 13:34
jabbamk1
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I'm not sure why it was unexpected.
They must have added a billion potential new customers through their new dealerships.
It's the biggest increase in sales YOY that apple has ever seen.

iPhones have been available in China for a long time btw.


I do agree with what you say regarding phablets.
According to data I've been able to obtain from Taiwan, the 6 Plus is far more popular than the 6 and I expect that trend to continue throughout most of east Asia.

Apple sold through more units in October, November and December than HTC with cumulative sales since launch in September exceeding 750,000 units.(all models)
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Old 28-01-2015, 13:40
alanwarwic
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Well, the increases in percentage were way more in the early iPhone days.
Whilst this new increase is likely a one off their tax free profits should increase with that far cheaper to make iWatch.

Apple's biggest is 'repatriating' that stolen tax money back to the USA. I can see big trade hostilities on that if/when it happens.

edit -I just realised. Likely they are paying tax properly in China.
The shortfall in China profit really has to be because whilst they can con the EU etc out of corporation tax, mess with China? I really doubt they dare.
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Old 28-01-2015, 13:49
kidspud
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I'm not sure why it was unexpected.
They must have added a billion potential new customers through their new dealerships.
Samsung sold more but the difference is that Apple set their own price.
Plus they also massively increased sales potential again by selling phablets and sub phabet.

China and the US is their main customer base but interestingly US profit was double for prety much the same amount of sales. That seems to mean that China Telecom (or whoever that massive new dealership is) have the best deal in the world making good profits too selling the iPhone.

That has to be a first.

What we don't actually know, is how many of those 74 million are still to be sold by dealership buyers though obviously the dealerships must be betting of selling them.
I'm sure it wasn't a surprise to you, it just seem to be a surprise to all the professional institutions who monitor the market. You really are wasted on the forum.

Growth in China seems to be very encouraging, and still the biggest selling period to come.
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Old 28-01-2015, 13:59
The Net
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These profits are absolutely obscene.

Posted from my iPhone 6+
Why obscene? Obscene on the basis that they are the most successful business going at the moment? Obscene that they had the gall to build their brand so much so that when they entered the Chinese market they got it absolutely right with their bigger screens. And that after many people scoffed that they were on the wane.

Oh how we know little.
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