I think it's pretty much nailed on that he's been brought over here to stir up some controversy in the all too cosy world of British celebdom. Many would agree that the likes of Calum Best, Nicola McLean, Aisleyne Horgan-Wallace, the Towies, The Geordie Shores of this world and all their falling-out-of-nightclub friends could do with a kick up the pants.
Would I watch such a show? No.