what does the winner get?

I'm sure the celeb version they don't get anything so why all the fuss about who wins?

Nothing other than publicity.

Nothing extra. I cannot understand either what all the fuss is about.

£1billion

At least it seems like that with some of the posts.

Very obviously nothing. Which is why in CBB we have often seen celebs openly pleased to get out and back to their nice homes and why we have seen people like Ulrika weeping to have survived an eviction. .

I guess they get their picture in the paper, which is important for some of them.

They get fireworks when they get out of the house.

other than a few weeks of therapy , nothing

Usually in the form of a front cover story from Closer, Reveal, Now etc magazines. Certainly Katy Price will secure that once again. I am also guessing Calum will accomplish this as well.

So the prize for coming first is fireworks.

Crikey all that fighting over a bunch of fireworks.

That really made me laugh.
Good one.

They are pretty good fireworks to be fair and it's hard finding them this time of year.

somebody will probably name their budgie after them...so it will be worth it

They get to bask in delusions of stardom for a little while.