The REAL winners were Channel 5 and Endemol, they pumped a lot of money into getting the final 2 they wanted, I'm sure they are thrilled with the ratings and money earnt through voting and sponsorship, so the format or the show has been bastardised, who cares, as long as Mr Frow et al are happy, I have to say well played Viacom on this one, they got what they wanted in the end.