Oh yes I agree, the worse thing is they make it sound so great, buy this package and it's got all these music channels, kids channels and shopping channels, woop di doo.
In this day and age I should be able to pick and mix, and this is where Sky will fail in the long run if they don't start thinking of ways to do it. They most likely have computers whirling away in the background somewhere, working out the most likely viewing content, then spread it around 3 packages.
This is why I like Netflix, it has drama, it's got films, it's got documentaries and I can choose what to watch, when I want to watch.