hahaha we were just saying this... it's the filter that she used on the photo

Interesting

Oh dear....that's awful!

It be amazing to see the island ones!

I like yours too, I feel like we click at most of the stuff
Yeah, CWL had so much more potential, it's a shame that OMS didn't become a hit in US, she had plenty of promo there too. But as you said, she was lipsyncing or she gave a messy performance due to her illness. And that's not good, to come outta nowhere like that after 4 years She was remebered as a flawless singer and then she comes back after long ass time like this. But on the other hand, I think most people didn't even realised she was actually lipsyncing, OMS isn't edited that much, you can hear sort of like live vocals, so I guess they might thought she's singing live.
I just hope she'll bring back those 2011 power house vocal, I loved her voice at that time, it was so strong I need to be slayed again

I don't care for US at this point, to be honest. She needs to establish herself in UK and in Europe again and they'll probably launch it in US if it's a success in UK and Europe.

I actually think they're probably planning a simultaneous release, and that's why Def Jam have had the launch delayed till April. The single will probably be out here first, and then the US after that way she can go back and forth when it's released, then be back here to promote the album.

So i reckon in about 5 weeks everything will properly kick off and we'll get announcements galore.

gelbma is right. I won't be saying too much about it just in case but it's going to be a worldwide release on a friday. So all at the same time. Darcus had meetings with Def Jam this week and in order to sync schedule with Europe etc it was the best idea to push back the showcase and single release.

See I like the sound of this As compensation for having to wait another month, I think we should get some more video uploads

Presumably, that's why Leona posted that happy picture because she liked the outcome of the meetings. I like to think it's because they have faith in the material.

I like the idea of WW release but it is absolutely ridiculous that this date and sync hasn't been arranged long before now. Also looks very unprofessional AFTER having already emailed the radio stations to now postpone it.

I understand the logic, it's just painful.

I guess we'll see in a week whether this is really happening or not...

I agree on this.

WW release is good for no leaks, so that's very good tbh. Get that cash

I do not see the logic..the WW Friday release will happen in summer ...if we follow this pattern Leona should wait to release her first single until at least june?!?
About the album, she is gonna release it in summer anyway

Uh, no? What pattern?

https://www.facebook.com/leonalewis?fref=nf

But wasn't the overlapping release strategy the reason why Happy didn't chart as high as it chould have? At least Ryan Tedder claimed something along those lines.

However, if they stick to a worldwide release date, they can concentrate on the UK first - promoting in April, early May. During this period of time the song might get some recognition on US radio, since it takes some time to build up hype.
But Leona hasn't had a radio hit since a long time, so I am not sure, if US radio will spin the song.

I'm getting confused. Are you talking about radio play or iTunes release? In the UK songs are released to radio about 6 weeks before the song goes on sale.

Posted last week


Probably like that, I was wondering this too but they'll have it figured out though


album release date

That makes sense. So if this happens the promotion strategy for the single(s) will need to be very carefully worked out. to fit in.

I think this is exciting. Just very nerve wracking

Nope. It was a more staggered release and was released in the US a good couple months before the UK. Still will never forget when it peaked at #11 on US iTunes and was so close to #10 before falling.

In terms of releasing the album - this is to do with the new global release friday thing lots of music labels/people have agreed upon. It makes sense to delay for a little due to this in order to promote the singles/album in more countries so I don't blame the label/team - it's just unfortunate the global album release date came about this year.

Anyway, that doesn't mean there's going to be a delay for the singles or the showcase. I mean Leona's still rehearsing, so it's still on. It shouldn't affect the release of the singles too much either. We're still likely getting the lead single premiering this month in the UK - they'll just likely have to push the single over a few more weeks across the world in order to get the lead single out/promoted for the album release - as before they may have been thinking about a staggered album release.

To be honest, a release everywhere at the same time is best. It'll stop leaks and will get people talking about it/buzz around Leona everywhere. Hopefully it'll do decently.

In regards to US radio playing Leona - if the song is good (which it certainly sounds) and they have radio promotion etc lined up, I see no reason why not. US radio is a lot more diverse now than it was a few years ago with many different genres being played. Including ballads!

Has anyone noticed Leona lost like 15k likes on Facebook?

As long as Island have faith in Leona's new music and are ensuring that everything runs smoothly with the album campaign then I don't care whether the era kicks off tomorrow or in a few weeks time.

Toby Gad is executive producer btw

It will be very disappointing if we have to wait longer than we thought for new music - we seem to have been waiting for ever!

I don't know how fans of other artists are treated? Do they all get regular news from their artist, together with accurate updates from the record label? Or are they kept in the dark as much as we appear to be?

The only light we get are bits and pieces of news, mainly from Soeplepel, which cannot be relied upon until it actually happens. I know we get upset when something does not go according to the plan we think might be set in stone (but isn't) but the alternative would be to say nothing until it is 100% reliable. On balance I enjoy everything on the Thread apart from when discussions between members become arguments.

I (we?) must learn to be more tolerant and not expect anything from an unofficial source to be really, really true, until it actually happens.

No wonder... If they keep messing the fans around with teases and then delaying things people will get pissed off and just say that's it !

Leona needs to be careful ... She needs to focus on the uk ...she's a delicate matter here as it is ...she needs a no 1 single and album and a boom otherwise there's no point even considering the us market... She's a kinda 1 hit wonder over there.