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why do companies discontinue products |
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#1 |
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Forum Member
Join Date: Mar 2004
Location: goonhilly2 devon
Posts: 196
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why do companies discontinue products
I used to buy oxo chilli stock cubes,alas no more, now searching swarthz Bacon & mushroom tagliatelle, cycled across town to Morrison where I used to buy,checked asda website, no avail, also tesco & Sainsburys
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#2 |
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Join Date: Feb 2011
Posts: 25,271
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Not enough demand for the products. Not enough people buying the products
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#3 |
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Forum Member
Join Date: Aug 2006
Posts: 12,236
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Yep, sales, pure and simple.
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#4 |
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Join Date: Feb 2011
Location: Warwickshire
Posts: 8,101
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Lack of sales and sometimes if they redesign a product
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#5 |
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Forum Member
Join Date: May 2012
Posts: 21,738
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Did this really need a thread? If products don't sell they stop making them.
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#6 |
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Join Date: Mar 2006
Posts: 4,087
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There are far too many reasons to list. Sometimes it's to streamline products and remove duplication and overlap.
Sometimes it's because they just want to limit their product offerings to simplify the logistics and factory requirements. So if Lynx have 10 popular fragrances but need to justify the existence of their R&D department, they have to introduce new fragrances but don't want to end up with 100 fragrances to manage and supply. So they discontinue one as they add another, even if it was popular. |
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#7 |
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Join Date: Aug 2008
Location: Up North
Posts: 58,791
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Could also be a change in the production process where it is just to much hassle to make a different product to the rest of the range.
Or raw ingredient prices increase and it's not worth the effort in producing it as the profit margin will be too low. |
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#8 |
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Forum Member
Join Date: Aug 2010
Posts: 81
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Or they "improve" a product which make it much worse.
Usually involving it making it sweet and less savoury.
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#9 |
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Join Date: Apr 2005
Location: Nottingham, UK
Posts: 11,892
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Sometimes it's because they noticed I had started buying it.
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#10 |
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Join Date: Aug 2006
Location: Doon the bottom o Scotland
Posts: 1,044
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Quote:
Sometimes it's because they noticed I had started buying it.
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#11 |
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Join Date: Dec 2007
Location: Herefordshire
Posts: 22,810
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Customers complain like hell if a product is discontinued and sometimes blame us. When I say that not enough people are buying the product, they come back with, well I buy it.
I do admit it can be annoying when things do vanish, but that is life. |
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#12 |
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Join Date: May 2005
Location: Here <-------------
Posts: 6,644
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A combination of pure sales, if they make enough profit per unit, supermarkets range reviews, ingredients no longer available, range simplification...
There are lots of reasons why stuff disappears from the shelves |
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#13 |
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Forum Member
Join Date: Sep 2007
Posts: 6,522
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Quote:
Customers complain like hell if a product is discontinued and sometimes blame us. When I say that not enough people are buying the product, they come back with, well I buy it.
I do admit it can be annoying when things do vanish, but that is life. |
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#14 |
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Join Date: Nov 2007
Location: Folkestone
Posts: 1,648
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Usually as soon as I try something and like it you can guarantee it'll be discontinued.
A long time ago I tried Jacobs sun-dried tomato crackers. They were lovely and were always selling out, while there were lots of the plain ones taking up loads of shelf space. Then they were discontinued...why? It wasn't because they didn't sell. |
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#15 |
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Join Date: Sep 2012
Posts: 110
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It's not unknown for a company to announce a withdrawal of a product specifically to create a backlash of consumers demanding that it remain on the shelves.
Ref; Heinz Salad Cream withdrawal announcement in 2000 only to receive a stay of execution by public demand. http://ostensible-demarketing.blogsp...bye-hello.html In the case of New Coke v Classic Coke this makes interesting reading. http://ostensible-demarketing.blogsp...-you-dont.html I understand from some in the industry that publishing an intention to withdraw a product or, indeed, actually removing it from the shelves is almost guaranteed to create a demand for it. |
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Usually involving it making it sweet and less savoury.