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EE Reveal "Orange Wednesdays" Replacement |
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#1 |
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Forum Member
Join Date: Oct 2012
Location: Newcastle
Posts: 1,510
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EE Reveal "Orange Wednesdays" Replacement
http://www.ispreview.co.uk/index.php...a-tickets.html
Not amazing, can't imagine too many people will be happy with this. The good thing about the original deal was you could go and see brand new movies at the cinema for cheap. This won't even give access to "brand new" movies anyway, I wonder new movies will be be on there before Netflix? |
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#2 |
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Join Date: Apr 2005
Location: Scotland
Posts: 4,966
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"This reaffirms our commitment to put customers first as we deliver a series of new offers in 2015."
The key statement in this article... |
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#3 |
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Forum Member
Join Date: Jan 2012
Location: London, UK
Posts: 8,759
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Thought so Quote:
But seriously, pretty obvious EE are going to do some sort of movie streaming/downloading service in the future with rewards and crap.
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#4 |
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Forum Member
Join Date: Mar 2013
Posts: 4,249
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Long as they don't decide against deploying 90% Geographical 4G. I'm fine with whatever they do I prefer things that have a benefit that I will use a lot. Visual Voicemail already has been something that I can see will be making my life so much easier.
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#5 |
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Join Date: Oct 2012
Location: Newcastle
Posts: 1,510
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Not sure what I was expecting really, some sort of streaming offer has always made sense. Good call jabba
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#6 |
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Forum Member
Join Date: Oct 2003
Location: Blackburn
Posts: 396
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EE is launching a new online movie rental scheme for its subscribers.
The EE Film Club offers customers with a blockbuster movie every week for only £1 via Wuaki.tv. Wuaki.tv © EE Farewell, EE Wednesdays: Watch Mr Dresden's best orange pitch adverts There is an additional 35p charge to be aware of in the form of a redemption text, however. Users will have to redeem a promotional code by texting 'Film' to 141, which can be entered on Wuaki.tv between Monday and Wednesday. All customers - including EE, Orange and T-Mobile - also have 48 hours to redeem their code against a selection of HD movies, blockbusters and classics. The Wuaki.tv service is available on connected devices including smartphones, tablets, laptops, games consoles, Smart TVs and via the app on EE TV. EE chief marketing officer Pippa Dunn said: "More people than ever before are downloading and streaming movies so they can watch at home or on the go. With 1 in 3 UK adults enjoying digital entertainment every week - and this number is only going to grow - our viewing habits are clearly evolving." The move comes after EE decided to scrap its long-running 2-for-1 cinema ticket offer, previously known as 'Orange Wednesdays'. |
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#7 |
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Join Date: Mar 2013
Posts: 4,249
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I think a deal with netflix would of been more popular to be honest.
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#8 |
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Join Date: Jan 2012
Location: London, UK
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Quote:
I think a deal with netflix would of been more popular to be honest.
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#9 |
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Join Date: Feb 2009
Posts: 3,981
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Quote:
I think a deal with netflix would of been more popular to be honest.
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#10 |
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Join Date: Mar 2001
Location: North West
Posts: 4,886
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Its funny this was announced to be scrapped just a few days/weeks after the BT merger filing. Maybe EE want to make themselves look more attractive (well obviously they did with BT announcing its intention to buy), having a legacy scheme was such as Orange Wednesday should be relegated to the past, EE as done away with the original parent network brands, this probably was the last part of that change.
FYI Orange Wednesdays didn't actually cost Orange and latterly EE that much if anything. The Cinema industry actually bore the brunt cost associated with the promotion. When it was launched, mid week screenings were like a graveyard, the Orange Wednesday scheme was a good way to combat that but also get free advertising (via the network). It was a win/win situation, obviously now EE doesn't think that way. |
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#11 |
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Join Date: Apr 2005
Location: Scotland
Posts: 4,966
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Wrong. It was planned many months before BT were sniffing about. You are right it wasn't costing much but wrong in thinking it was EE's choice. EE has been trying to negotiate a new multi year deal for many months, since the last one had run it's course.. but the cinemas were asking too much and didn't think EE would pull such a well loved promotion (that had declining usage). They were wrong!
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#12 |
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Join Date: Oct 2012
Location: Newcastle
Posts: 1,510
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It's still not the same as being able to actually go and see a new film in the cinema though.
A Netflix deal where you got a free Netflix account and the data didn't count towards your allowance? We can dream eh?
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#13 |
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Join Date: Jul 2002
Location: a land filled with trolls
Posts: 12,021
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Quote:
When it was launched, mid week screenings were like a graveyard, the Orange Wednesday scheme was a good way to combat that but also get free advertising (via the network). It was a win/win situation, obviously now EE doesn't think that way.
I always wondered why cinemas didn't do cheaper tickets in the week on their own ages ago, although I suspect they were worried it might lead to people stopping going at weekends/evenings - but of course that most likely didn't happen when Orange Wednesday came along, as plenty of people will still prefer to go out on a Friday/Saturday night, and the increased ticket sales in the week were extra sales. |
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#14 |
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Join Date: Mar 2001
Location: North West
Posts: 4,886
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Quote:
Wrong. It was planned many months before BT were sniffing about. You are right it wasn't costing much but wrong in thinking it was EE's choice. EE has been trying to negotiate a new multi year deal for many months, since the last one had run it's course.. but the cinemas were asking too much and didn't think EE would pull such a well loved promotion (that had declining usage). They were wrong!
Its a shame, the brand had cultural value. According to a friend, the audience figures on Wednesdays have dropped to the same amount as Mondays, in others a graveyard. I think someone will step in eventually to offer a similar concept, when that is I suspect will be towards the end of the year. |
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#15 |
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Join Date: Mar 2001
Location: North West
Posts: 4,886
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Quote:
Our local Odeon now has a very similar offering of its own, but on a Tuesday, with no need for anyone to show a code or be on a specific network.
I always wondered why cinemas didn't do cheaper tickets in the week on their own ages ago, although I suspect they were worried it might lead to people stopping going at weekends/evenings - but of course that most likely didn't happen when Orange Wednesday came along, as plenty of people will still prefer to go out on a Friday/Saturday night, and the increased ticket sales in the week were extra sales. In respect of Orange Wednesday, from my own experience of working in the industry they were busy. Those who wanted to go see the latest blockbuster still did so, Orange Wednesday didn't damage the weekend receipts. The clientele of the OW crowd differed greatly to those who came to visit at weekends. Adults/Students tended to show up for mid week performances, where as weekend was largely families (without offer of incentive). I always thought both groups of people were well catered for by the industry, obviously now OW have gone, the big chains will struggle to attract people to watch midweek, when a typical ticket can cost upwards of £10. |
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#16 |
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Join Date: Mar 2001
Location: North West
Posts: 4,886
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F**k me, no sooner did I say someone will be a long...
http://www.digitalspy.co.uk/movies/n...p7qX515jsN6NeV Didn't see it coming from CTM though, this should tie in nicely with their branding, this offer makes it all the more compelling to buy services from them each year. |
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#17 |
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Join Date: Apr 2005
Location: Scotland
Posts: 4,966
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Quote:
It's still not the same as being able to actually go and see a new film in the cinema though.
A Netflix deal where you got a free Netflix account and the data didn't count towards your allowance? We can dream eh?Orange Wednesday was hardly used if you compare it to the 20 million customers and cost far less than Netflix would cost them per month and would likely be used by far more customers. There is your reason it isn't. Voda took the hit as they kinda have to, they are in a corner. I'm sure EE did the sums, did the market research of how many Netflix could convert in to sales and decided it wasn't worth it. That's without taking into consideration any exclusivity Voda may have! |
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#18 |
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Join Date: Jan 2006
Location: Kilburn, NW London
Posts: 1,240
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They call that an offer and a deal lol
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#19 |
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Join Date: Jun 2002
Location: Between the gutter and stars
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Can't say it is particularly awe-inspiring, I would rather be in cinema with a big screen and ground-shaking sound, than trying to watch it on the squat screen, hunched over my tablet or phone. I can't be the only person that prefers to have the cinematic experience?
And with EE's wonderfully generous data allowances, I daresay that i would run out if I tried (!).
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#20 |
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Forum Member
Join Date: Dec 2002
Posts: 3,854
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4 movies a month for £4 using EE.
As many movies ( and tv episodes) as you could watch in a month using Netflix or similar c. £6 per month. No brainer! |
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#21 |
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Forum Member
Join Date: Sep 2003
Location: Bristol (BBC1 West)
Posts: 15,143
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Quote:
Orange Wednesday was hardly used if you compare it to the 20 million customers
The cinemas around here were always completely rammed on Wednesdays. |
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We can dream eh?