Originally Posted by Roscoe Barnes:
“I honestly thought Empire would have rated better than it did. I was expecting a 1m+ launch matching the likes of The Tomorrow People and The 100 when they previously launched on E4. They must be disappointed with the numbers.”
Tomorrow People and The 100 are very different shows though - the kind of things that tend to do well here. While E4 has shown many glitzy, soapy US dramas in its time, the truth is that even stuff like The OC through to Revenge now has never done big business. Across the board for digital channels, sci-fi/fantasy/action/adventure shows (often from The CW) seem to perform better.
I thought Empire would have done more in the 700k range with +1 though. I think it'll be a bit of a disappointment for E4. Maybe it'll grow but its US growth relied on a lot of buzz and its status as something of a cultural phenomenon which is unlikely to be replicated here for a US show on E4.
I don't hold out massive hopes for Jane The Virgin tonight either. It has also been heavily promoted and perhaps the comedy angle will make it more on brand for E4, but I don't see it doing 1m+.
(By posting this late, I've left myself wide open to looking foolish when the overnights are posted just below me in a few hours time!

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