Originally Posted by Charnham:
“um dumb question, but didnt Viacom just increase the over all contract for BigBrother by a few years? if this series has to be cut back, that long term contract does not look good, and given that BigBrother is one of C5s biggest contracts, C5 will start to look very different to Viacom”
“um dumb question, but didnt Viacom just increase the over all contract for BigBrother by a few years? if this series has to be cut back, that long term contract does not look good, and given that BigBrother is one of C5s biggest contracts, C5 will start to look very different to Viacom”
The show has been renewed until 2018. Who knows what will happen next year if BB16 is cut short, but it doesn't necessarily mean BB won't be coming back in some form.
As for your latter point, Viacom were keen to stress when they took on C5 that they didn't want it to be reliant on BB and Frow has gone on record many times saying that it won't last forever but they'll make the most of it whilst it's around. I don't think it would come as a huge shock to them if the civilian one's ratings fell to a point whereby it was no longer viable to continue making it, especially as it was only just the right side of that point the last twice. CBB has always been the main ratings puller in the C5 era and losing that would be a bigger blow as it genuinely makes a huge difference to the channel.
I think they will rest BB next year and run an All Star format instead to bridge the gap between CBB series.



