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The new Virgin Radio UK


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Old 04-04-2015, 12:24
tt1986
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I'm excited that Virgin Radio is set to return to the UK. The target audience is apparently 24-49 year olds with a slight male-skew, which sounds pretty ideal for all those lost souls in the Radio 1 - Radio 2 crossover period like myself...

I haven't heard any of Virgin Radio's output, but does anyone have any fond memories?

I've also heard that Virgin are trying to woo Chris Moyles back on to Radio to present the breakfast show.. Though I've only seen a report on this from the Daily Star, so not exactly the most reliable of sources. Anyone else heard anything?
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Old 04-04-2015, 13:04
DiandalScotland
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The Virgin radio brand is exactly that, A brand licenced out and all this new uk Virgin will be is another same old story of a pop/rock station which we have many of already.

Ive had dab since nearly day one when we had more choice of type of music.
Im dissapointed that Listen2Digital didnt win as they had more choice.
Do we really need Virgin Radio, another pop/rock station ? Just because of the name ?

We need more choice, like Reggae, Country, Techno, News, Not yet another sameo.

I used to stick up for dab but now i mostly listen to internet radio at home and in car with my unlimited internet from giffgaff. Decades Radio and Scotland69am mostly.
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Old 04-04-2015, 13:07
Charlie
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I've also heard that Virgin are trying to woo Chris Moyles back on to Radio to present the breakfast show.. Though I've only seen a report on this from the Daily Star, so not exactly the most reliable of sources. Anyone else heard anything?
I really hope not, for me personally, that would be as bad as COC on Absolute.
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Old 04-04-2015, 14:07
omnidirectional
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If the new Virgin has a similar playlist to Absolute, but doesn't have relentless breakfast show promos and annoying voiceovers, they might be on to a winner.
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Old 04-04-2015, 15:25
swb1964
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It will be interesting to see if this succeeds. AFAIK Absolute isn't particularly profitable so they would be pretty silly to compete head on with them.

There might be a niche in the market for a male version of Heart though. Playing pop and urban as well as guitar music. Blokey presenters and a bit of football and car related chit chat?
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Old 04-04-2015, 15:45
FM Lover
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Johnny Vaughan would be a good choice for a presenter if this takes off.
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Old 04-04-2015, 19:58
suffolkblue
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Never liked the original Virgin as it was to Male orientated. But if this is a mix of pop and rock with no R&B rubbish i might give it a try. When is it due to launch.
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Old 04-04-2015, 20:05
Colin_London
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Never liked the original Virgin as it was to Male orientated. But if this is a mix of pop and rock with no R&B rubbish i might give it a try. When is it due to launch.
Some date yet TBA between October and March.
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Old 04-04-2015, 21:52
connor the judg
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I'm excited that Virgin Radio is set to return to the UK. The target audience is apparently 24-49 year olds with a slight male-skew, which sounds pretty ideal for all those lost souls in the Radio 1 - Radio 2 crossover period like myself...

I haven't heard any of Virgin Radio's output, but does anyone have any fond memories?

I've also heard that Virgin are trying to woo Chris Moyles back on to Radio to present the breakfast show.. Though I've only seen a report on this from the Daily Star, so not exactly the most reliable of sources. Anyone else heard anything?
Nick Abbot and Chris Moyles from Virgin Radio in 1994

https://www.youtube.com/watch?v=T7E5Lz6j-yM
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Old 04-04-2015, 22:25
Radiogram
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Never liked the original Virgin as it was to Male orientated. But if this is a mix of pop and rock with no R&B rubbish i might give it a try. When is it due to launch.

Seeing as you are a bloke wouldn't that have been a good thing?
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Old 04-04-2015, 23:42
gardensleeper
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There might be a niche in the market for a male version of Heart though. Playing pop and urban as well as guitar music. Blokey presenters and a bit of football and car related chit chat?
Sounds like XFM to me.

As an earlier poster has said, what's really disappointing is the lack of genuine choice on DAB.
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Old 05-04-2015, 09:39
swb1964
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Sounds like XFM to me.

As an earlier poster has said, what's really disappointing is the lack of genuine choice on DAB.
Hmmmm do XFM play much pop and urban? They aren't even on DAB where I live so I haven't really listened to them that much....
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Old 05-04-2015, 10:38
Passengers
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The original Virgin was great. Not sure it was commercially viable though. As a DAB only channel I don't think you should expect big names.
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Old 05-04-2015, 11:39
tt1986
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The original Virgin was great. Not sure it was commercially viable though. As a DAB only channel I don't think you should expect big names.
I don't think Chris Moyles can be called a big name these days..
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Old 05-04-2015, 12:44
suffolkblue
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Seeing as you are a bloke wouldn't that have been a good thing?
It would have bern yes. But unfortunately i cant stand rock music and it was all they played. Not all men like guitar based music i enjoy lots of pop music too.
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Old 05-04-2015, 12:56
Dancc
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I don't think Chris Moyles can be called a big name these days..
Whatever you think of Moyles I can assure you him signing anywhere would generate a fair bit of interest in the media etc and that could only be a good thing for a "new" station like Virgin.
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Old 05-04-2015, 13:11
tt1986
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Whatever you think of Moyles I can assure you him signing anywhere would generate a fair bit of interest in the media etc and that could only be a good thing for a "new" station like Virgin.
I know, I love Moyles. But he's hardly an a-class celebrity these days is what I meant.
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Old 05-04-2015, 14:37
Radio_Geek
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Does anyone think that any of the existing UTV stations would rebrand to Virgin (if nobody picks them up)?
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Old 05-04-2015, 15:44
Magic_FM
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From UTV announce:
Virgin Radio – Rock and pop music for 25-44 year olds with a slight male bias
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Old 05-04-2015, 15:53
omnidirectional
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From UTV announce:
Virgin Radio – Rock and pop music for 25-44 year olds with a slight male bias
That's virtually the same as the 'old' Virgin/current Absolute which has always been rock-biased with only a small amount of credible pop.
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Old 05-04-2015, 19:47
mfr
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That's virtually the same as the 'old' Virgin/current Absolute which has always been rock-biased with only a small amount of credible pop.
I wonder if it will be more like Absolute 00s which plays quite a bit of credible pop and (obviously) more up to date music than the main station.
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Old 05-04-2015, 20:27
ohglobbits
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I wonder if it will be more like Absolute 00s which plays quite a bit of credible pop and (obviously) more up to date music than the main station.
My guess is it will be closer to KISS or as their music selection is called in France 'Pop Rock Electro'.
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Old 07-04-2015, 05:15
Mark_OReilly1
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I can't wait to hear the sound of the new Virgin. Shame it won't be on FM as it could compete with kiss and Capital if they get the right format. If you listen to some of the Virgin stations in America it sounds like it maybe that kinda idea they do over there.
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Old 07-04-2015, 07:08
ney
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The old Virgin radio when it first started was an ok station but I would not say it was that great.
It was better than Planet Rock for Planet Rock may be a good station to some but the right hard rock music is no really my thing. Im more in to soft rock and power ballads. Like Bon Jovi, Bryan Adams, Heart and others plus some other types of music.

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Old 07-04-2015, 07:50
russellelly
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From UTV announce:
Virgin Radio – Rock and pop music for 25-44 year olds with a slight male bias
I could imagine this turning out a bit like Jack FM. I'd suggest a big name for breakfast will be important - Moyles is a decent shout, wasn't Jonathan Ross rumoured to be part of a consortium buying Absolute at some point?

The question is, with digital only coverage, would anyone in that league be financially viable? Maybe have a big name for Saturday or Sunday breakfast if not?
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