Originally Posted by Amara:
“After all the grief of tuning in I don't know why I bothered the presenters are awful the imaging is even worse than Absolute and the music not a patch on Planet Rock. I really don't know why I bothered. Planet Rock is everything Virgin Uk isn't.”
With Planet Rock also a digital-only station, it reminds Virgin what standards it should aim for...
> Most of Planet Rock life has been under independent ownership. Yet it has always been able to achieve a professional output. Wireless Group has years of radio ownership experience with talkSPORT and local radio. Yet the production quality of Virgin Radio reminds me of community/student radio.
> Being a digital station, Planet Rock has no obligation to offer hourly news or travel but offers live for both. Virgin is "recycling" talkSPORT news and no travel; something I expect from community/student radio not from national commercial radio.
> I listen to Planet Rock as the presenters share their fun and humorous personality making entertaining radio. Edith Bowman is an accomplished broadcaster but Virgin Radio's poor sound quality unfairly makes her sound like a community/student radio presenter.
> Planet Rock imaging is professional so despite being the niche rock format still spends money. Whilst VR having the popular pop/rock format and Virgin branding, it unnecessarily has the cheapest imaging.
Wireless Group seem to have a defeatist attitude that Virgin Radio will be loss-making and is spending the minimum so it does not eat into the company profit.