Red Value
25gb/unlimited minutes
15gb/unlimited minutes
8gb/unlimited minutes
4gb/unlimited minutes

Choice of a value added packages from a choice of Sky sports, Spotify or Now TV
Inclusive calls from europe.

Red
20gb/unlimited minutes
10gb/unlimited minutes
6gb/unlimited minutes
2gb/unlimited minutes

Standard
1gb/1000 minutes
500MB/500 minutes


Those are the cliff notes.


Points of interest for me:
*Vodafone have used value added and data to upsell, as oppose to speeds and data from ee
*Retired 3g plans. Interesting to see how they handle as currently 10% of userbase is on 4G
*Only one of the “big 3” to currently offering 20gb+ tariff, now that EE have retired the 50gb plan.

they're too expensive still when compared to some of the competitors (BT. Three) even with the discounts they're giving.

Can existing users move on to these new plans or is that considered "upgrading"

EE have not retired the 50GB plan. You can still move to it and it's had a price reduction and extra benefits added. It's just not advertised anymore.

Ok

Lol, damn CS advisors.telling me lies. Another phone call in order me thinks.

edit: Any ideas on prices and benefits?

£69.99 a month
Unlimited mins and texts and 50GB data
Free 0800/0808
1000 mins to 0845/0870
1000 MMS
1000 IDD minutes

I'd quite like to see them refresh the SIM Only plans to come into line with this with most networks they seem to be an afterthought.

Vodafone sim only refresh happening in June

Good to hear. Thanks Mr. Bloke

No problems lol

I can't work out what VF strategy is? Surly if its about getting customers those prices need to get really competitve otherwise if its premium then the network coverage needs to increase quickly.

For a long time they targeted themselves at business customers due to their epic 2g coverage. Now that the business users want 4g they realised that they might be able to get more consumer customers as well.

At least that's my guess.

Plus they spent too much in the 3g spectrum auction.

They never have been competitive. Nothing new there and its never done them any harm. People will buy it because of the brand name alone. "Its Vodafone so it must be amazing!" Savvy customers who know better will go else where.

I think VF will be "one to watch" in the years ahead

Maybe AT&T will buy them after all.

I second this!

Vodafone 4g is spreading rapidly in North Shropshire,south Cheshire and around Staffordshire, have ordered a sim to try out coverage and speeds between now and June. I need to move plans as it's seems three are doomed to a slow painful death before they sort things out with O2 and EE don't offer a 20gb sim only plan unless that's changed in the past few days. So even if they are more expensive, having data I might be able to use unlike on three most of the time might be a bonus.

The vodafone payg 4g freedom freebees are poor value for money £40 for 6gb

You think that one is bad, how about the 1GB data only freebee for £20!