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Samsung hires "fans" to get excited by S6 launch. |
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#1 |
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Forum Member
Join Date: Jul 2007
Posts: 3,993
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Samsung hires "fans" to get excited by S6 launch.
I haven't seen this posted, and it just makes you want to laugh. Doesn't Samsung employ people to try and keep their marketing department ethical? Quote:
South Korean smartphone giant Samsung paid people to pretend to be its fans at a press conference for its products' release on Friday, reports Shanghai-based news outlet the Paper. http://www.wantchinatimes.com/news-s...02&MainCatID=0
A person specializing in recruiting these "fans" said he brought over 100 people to the event. They and the other groups of people brought by other recruiters reached 400 to 500 in total. These hired "fans" amounted to around half of the 1,000 people at the event, according to the Paper. The recruiter said Samsung's requirements for these people were that they be younger than 30 and look like students. The people were paid 30 yuan (US$4.80) per person after they spent more than an hour at the event while the recruiter earned 20 yuan (US$3.20) from every person he recruited. The smartphone brand has also hired several groups of 20 to 30 people to be its professional fans. A woman surnamed Huang who joined one of the groups said she applied for the job after seeing a recruitment ad in a group chat on popular messaging app WeChat. Every hired person is required to post their picture, register their name and phone number and like the fan page of Samsung Galaxy on Baidu's online forum Baidu Tieba. A Samsung staff member who also joined the group chat checks and monitors the application process. |
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#2 |
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Forum Member
Join Date: Mar 2002
Location: In the future....
Posts: 11,259
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Huh I never got the job. Could have been a nice round the world trip and fancy hotel too
![]() Bet Calico_Pie will be suffering from RSI after he reads this
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#3 |
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Forum Member
Join Date: Jul 2007
Posts: 3,993
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Quote:
Huh I never got the job. Could have been a nice round the world trip and fancy hotel too
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#4 |
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Join Date: Jan 2003
Location: S6 1SW WTID UTO FTB
Posts: 6,327
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i bet no other companies have ever done this.
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#5 |
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Join Date: Oct 2004
Posts: 14,647
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They could have at least paid them properly, maybe give them the phone they're meant to be shilling
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#6 |
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Forum Member
Join Date: Apr 2011
Location: Totnes, Devon
Posts: 6,694
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I thought that.
How excited are you going to get for 3 quid! I'd need 100 quid just to get out of bed!!!! |
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#7 |
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Forum Member
Join Date: Apr 2011
Location: Totnes, Devon
Posts: 6,694
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Quote:
i bet no other companies have ever done this.
Numerous accounts of companies from all sectors paying "fans" to be there. |
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#8 |
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Join Date: Apr 2011
Location: Totnes, Devon
Posts: 6,694
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I'm surprised Apple have any money left really.
I mean I dread to think how much they have to pay those hordes of queuing fans every year! Hahahahahahaha |
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#9 |
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Join Date: Oct 2012
Location: Newcastle
Posts: 1,510
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Quote:
I'm surprised Apple have any money left really.
I mean I dread to think how much they have to pay those hordes of queuing fans every year! Hahahahahahaha
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#10 |
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Forum Member
Join Date: Apr 2011
Location: Totnes, Devon
Posts: 6,694
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Yeah I didn't quite think that one out did I.
I was only having a laugh, not a dig as Samsung. I quite like the look of the S6 actually but on a personal level I just don't get on with Android. |
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#11 |
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Forum Member
Join Date: Jan 2015
Posts: 2,455
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Quote:
They could have at least paid them properly, maybe give them the phone they're meant to be shilling
When I was a student I did odd jobs like focus groups for an hour here and there for minimum wage. So I don't necessarily think there is anything unethical about this although it does smack of desperation! |
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#12 |
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Forum Member
Join Date: Jul 2007
Posts: 3,993
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Quote:
So I don't necessarily think there is anything unethical about this although it does smack of desperation!
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#13 |
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Forum Member
Join Date: Mar 2004
Posts: 1,044
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So Sad
Fake fans paid to whoop and scream when the phone is announced? Mind you, it's not the first time.
They were caught hiring people online to post fake reviews and trash rival products and they got fined for these underhand tactics. So stay classy Samsung!! So sad! |
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#14 |
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Join Date: Mar 2015
Posts: 330
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Quote:
Paying people to come in to act as fans and then lie to the journalists present isn't unethical? We must have a slightly different opinion on what constitutes good ethics.
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#15 |
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Join Date: Mar 2015
Posts: 330
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Further to my other post.
In Asia they don't have the same advertising standards as you'd find in Europe or the US. Having spent time in South Korea and seen their TV ads I know they wouldn't get away with what they claim over here. There was an advert for a soft drink for women, if they drank enough of it they would develop an hour-glass figure. They use numbers and letters from the alphabet on the side of drinks to show what body shape you can get, for example 8 and B. |
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#16 |
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Forum Member
Join Date: Oct 2012
Posts: 9,430
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Quote:
Huh I never got the job. Could have been a nice round the world trip and fancy hotel too
![]() Bet Calico_Pie will be suffering from RSI after he reads this ![]() |
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#17 |
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Forum Member
Join Date: Mar 2002
Location: In the future....
Posts: 11,259
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Quote:
You're going to need to explain that one. I'm assuming you're not 14.
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#18 |
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Forum Member
Join Date: May 2006
Posts: 25,199
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Quote:
Paying people to come in to act as fans and then lie to the journalists present isn't unethical? We must have a slightly different opinion on what constitutes good ethics.
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#19 |
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Forum Member
Join Date: Oct 2012
Posts: 9,430
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Quote:
<<< Im 13 actually
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#20 |
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Forum Member
Join Date: Jul 2007
Posts: 3,993
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Quote:
People Apple uses should be in some sunny mental institution and yet they are (ab)used, not very ethical either.
You dont really make a great deal of sense in that post. |
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#21 |
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Forum Member
Join Date: Oct 2012
Posts: 9,430
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It is amazing that the subject of this thread has amounted to little more than people doing their best to be be offensive to people posting, Apple users generally, and the mentally ill.
Must be some sort of forum record. |
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