I was surprised and delighted to see the adverts.
Couldn't for the life of me fathom why BB hasn't been shown on TV3 or 3E before - given that so few people in Ireland have access to Channel 5. I thought it would have made financial sense for C5 to 'sell it' to TV3, and the extra viewers for TV3 would make it money well spent. If C5 even sold it at a knock-down price, it'd still be money in their hands.
But anyway - yes! Big Brother back on 'normal television' in Ireland. I used to be a fan - well, that's putting it mildly. It would be lovely if the new series was a little more like the old days - with more average people, rather than housemates-with-agents. But sure, we'll see, and at least we CAN see, now.