I don't get it? It's on iTunes from June 7th, but is released June 29th?

The song is out June 29th in UK and Europe

They're now building up the hype, it's early days for radio (like some of us said). The first week from June 1st till June 6th Leona is doing a second radio tour.

2nd June Nick Grimshaw Radio 1..
7th June London Palladium
Jonh Bishop show

End of may album pre order

Dawbell said it's released 7th June on iTunes/streaming - so I don't get what the 29th June is all about - so confusing! They might as well just release it on air/on sale.

Ignore that read 29th of May lol.

Thanks for the info.

Do you think she might do the European radio tour right afterwards?

Ok, it's abit confusing but from what I can make out it's a little bit like on air-on sale, except it's not.

The digital/streaming release is the 7th but they want everything like radio play, streaming, sales to peak on the 29th? Is that what everyone else is getting? If she's on Nicks show that means she's on the Breakfast show! Great radio promo.

I don't know what you can get on June 29th but that's the release date

Pre orders don't chart anymore once released, so they let you buy it (so it counts like pre orders used to do) on iTunes and release it June 29th. And I assume that's when everything starts counting towards the charts.


I think she might do radio tour in Europe closer to or in week of June 29th

So basically they are letting the song build up a little bit then releasing it - and then going through more promotion to try to get the song to have longevity perhaps?

It's rather confusing but could work if done well. Perhaps get FUMF to chart in the top 5 when released initially and to stay top 5 for a few more weeks with more radio promotion?

They do - they just don't impact positions on the iTunes charts but they count towards the official charts.

Just remember it's a build up now. Radio tour, next week behind the scenes and that's probably when we'll get those live videos etc.

Then radio tour 2 -> song available on iTunes

Then tv promo in June -> song released and charting

So essentially:

Radio tour this week
BTS/John Bishop Variety Show performance May
June 7th Paladium performance + Release
June - Second Radio tour + more TV performances (BBC Breakfast/Graham Norton/Alan Carr or some others?).

That makes sense. It's just the 29 June thing that is a puzzle.

Hopefully, it just means that they intend to keep the song in the public eye throughout June.

Intriguing. I think the best approach is just to sit back and watch it all unfold. And enjoy the journey.

(June 29th is a Monday)

Very odd but I trust that they know what they are doing!

Yes that's about it. But I think they have more in stock for us because they can't let the hype die

Does anyone know the name of the official font that Leona is now using?

It'll still be able to chart the week following the 7th, there will be enough demand for this song to go Top 40 atleast.

June 29th might be the impact date or/and the date they release an EP with remixes and stuff.

As I said earlier, to me, this strategy makes sense, especially since the song is catchy and instant, so it'll be great that it'll be up for download as it gets bigger and bigger on radio, assuming that it does get some major radio support.

But can it chart on the OC if it's not released?

Seems like a good strategy.
They don't just get the song out there, they slowly build everything.
It started back in December and they try to get her back into the spotlight.
It wouldn't work otherwise within a shorter period.

They're obviously building some kid of relationship with Good Morning Britain too, I know it was a very short feature this morning but presumably she will get an interview closer to the 29th and they will hopefully use the track in all of their VT's

But it's digitally released on the 7th, so it can chart.

would anybody be so kind and briefly write down the innuendos?
I dont get it at all

Can someone confirm,

June 7th its available to buy and eligible to chart
But June 29th in the impact day for radio.

So they want radio to peak on the 29th.

Ye that's fine. Monday is the day Physical singles are releasd and it's kept as the official release date for songs (despite most songs being released digitally on Sundays).

The release stratergy is odd, but in a way good as it should mean the song will chart well for a few weeks at least.

mess, what's being released on June 29th then? :')