Originally Posted by Soeplepel:
“I think it's Heat after all, it would have been pointless to announce it Friday on their radio then I think.. If another station had the premiere, it would have only caused confusion”
I'm still holding out hope that something will be confirmed in the next few hours.
Not that I'm moaning but for a comeback as big as this, they should be launching the track as strongly as they can i.e. premiering it on a major station, it gets a real buzz going. Not a digital one. Probably the first misstep if I'm honest but oh well.
I'm pretty sure Ella Henderson's Ghost was similar though, the video went up at Midnight and there was no world exclusive premiere. So maybe they're doing something similar?