Its tough at the top even for Samsung who are still under pressure from budget phone manufactures who can make cheaper and better phones than Samsung. Whilst Samsung's attempt to copy Apple with the Galaxy S6 has failed to make much impact. If you wanted to pay top dollar for an iPhone clone then you might as well simply buy an iPhone 
http://www.theverge.com/2015/7/6/890...n-seventh-time

Quote:
“Samsung expects that its operating profit for the second quarter of 2015 will drop four percent from the previous year, falling from 7.2 trillion won ($6.26 billion) in Q2 2014 to an estimated 6.9 trillion won ($6.12 billion) in Q2 2015. If the figures are correct, it'll be Samsung's seventh straight slip in profits, with the company's smartphones continuing to falter in the market even as its chip division improves its earnings.
"Market expectations for S6 sales were way too excessive," analyst Yoo Eui-hyung told Bloomberg before figures were released. "Analysts are revising down this year's shipment forecasts for the S6 because demand for the Edge model is exceeding supply, while the other version isn't selling well given its limited differences with the iPhone 6."”
“Samsung expects that its operating profit for the second quarter of 2015 will drop four percent from the previous year, falling from 7.2 trillion won ($6.26 billion) in Q2 2014 to an estimated 6.9 trillion won ($6.12 billion) in Q2 2015. If the figures are correct, it'll be Samsung's seventh straight slip in profits, with the company's smartphones continuing to falter in the market even as its chip division improves its earnings.
"Market expectations for S6 sales were way too excessive," analyst Yoo Eui-hyung told Bloomberg before figures were released. "Analysts are revising down this year's shipment forecasts for the S6 because demand for the Edge model is exceeding supply, while the other version isn't selling well given its limited differences with the iPhone 6."”
http://www.theverge.com/2015/7/6/890...n-seventh-time
