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Microsoft - wow - just wow!


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Old 08-07-2015, 19:18
Zebb
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http://www.gsmarena.com/microsoft_la...news-12959.php

Quote "In an email actually addressed to Microsoft employees, Nadella announced that up to 7,800 jobs will be slashed globally, primarily in the company's phone business.

The company has also unveiled that it "will take an impairment charge of approximately $7.6 billion related to assets associated with the acquisition of the Nokia Devices and Services business in addition to a restructuring charge of approximately $750 million to $850 million".

That's basically the entire amount Microsoft paid for Nokia's phone business".
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Old 08-07-2015, 19:32
Pencil
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Thanks for gobbling up Nokia and spitting it out.
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Old 08-07-2015, 21:05
jchamier
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Thanks for gobbling up Nokia and spitting it out.
Nokia would have run out of cash by now also - MS thought they could make a go of the business and its not worked out. very sad - but just not enough customers to keep the third ecosystem going.
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Old 08-07-2015, 21:12
Gigabit
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Nokia would have run out of cash by now also - MS thought they could make a go of the business and its not worked out. very sad - but just not enough customers to keep the third ecosystem going.
If they had just gone with Android they'd still exist.
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Old 08-07-2015, 21:36
Zee_Bukhari
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Thanks for gobbling up Nokia and spitting it out.
They didn't buy Nokia, Nokia still exists.

If they had just gone with Android they'd still exist.
that isn't true. Not every company which uses Android is raking it on. Samsung is pretty much the only company, Nokia were just too slow moving to the smartphone business.
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Old 08-07-2015, 22:56
jchamier
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If they had just gone with Android they'd still exist.
No, they'd have done an Amazon, created a phone with non-Google services, and no Google Play store. They'd want Nokia Maps (or Bing Maps) instead of Google Maps; and likewise Outlook.com mail instead of Gmail etc.

That would probably have ended up in the same scenario as the Fire Phone has - without the Play store, you can't get the key apps people expect. Windows Phone has the same problem, great platform, just the apps people expect (and can get on a cheap Android) are not available.
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Old 09-07-2015, 13:13
Chrysalis
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There is still a market for very portable mobile devices, I actually know a fair amount of people who still sue nokia phones.

But obviously companies want a piece of larger growing markets.

Not sure why microsoft felt the need to buy nokia, they could have entered the phone market without them.
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Old 09-07-2015, 17:18
1manonthebog
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Windows phone is dieing a slow painful death.
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Old 09-07-2015, 20:07
Stereo Steve
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Surely Nokia was a pioneer of the smartphone business. It's just that Symbian was god awful and nobody had the balls to tell the people at the top that it needed to go in the bin. I had an N73 and while it was a lovely piece of hardware and had a superb camera for the time, I still couldn't send a text after 2 years of owning it. The OS seemed designed to send you down blind alleys.
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Old 10-07-2015, 09:54
jabbamk1
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Thanks for gobbling up Nokia and spitting it out.
Patents are worth a lot.
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Old 10-07-2015, 16:32
McTeagle
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I would have bought a Nokia Android phone - it took two dodgy models on Symbian for them to lose my trust and get a Galaxy S2, but I'd gladly give them another go if they brought out a proper Android phone.

I've no doubt the Lumia was an excellent phone, but it was a Windows phone and I'm not having anything to do with one of those.
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Old 11-07-2015, 09:27
noise747
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Windows phone is dieing a slow painful death.
A shame really, while I am not that fond of Windows phones myself, It is another Os to compete. The main problem is a lack of apps.
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Old 11-07-2015, 09:30
Roush
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Patents are worth a lot.
Microsoft didn't get any patents though... They got a 10 year licence to use all of Nokia's mobile device related IP, but ownership stayed with Nokia.
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Old 11-07-2015, 09:35
1manonthebog
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A shame really, while I am not that fond of Windows phones myself, It is another Os to compete. The main problem is a lack of apps.
I remember when Windows Phone 7 came, the excuse was it was maturing etc etc, Its still only got 2% market share in the US, 10/11% at best around the rest of the world, it never got going. I like Windows phone, I've had about 6 windows phones. The app situation isn't as bad as it was, for me its app functionality. Most are poor compared to iOS or Android. Just thrown together as an after thought really.
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Old 11-07-2015, 11:40
noise747
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I remember when Windows Phone 7 came, the excuse was it was maturing etc etc, Its still only got 2% market share in the US, 10/11% at best around the rest of the world, it never got going. I like Windows phone, I've had about 6 windows phones. The app situation isn't as bad as it was, for me its app functionality. Most are poor compared to iOS or Android. Just thrown together as an after thought really.
I did not think that Ms would do well in the phone market. They have tried so many times in the past. Most people I know have a Android based phone, with the odd few using Iphones. I only know of two people who now uses a windows phone and both of them do because of it ease of use compared to other smart phones.
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Old 11-07-2015, 12:02
Gigabit
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What I don't understand is, Windows Mobile was so popular. How have they regressed so much since Windows Mobile?
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Old 11-07-2015, 18:07
The Lord Lucan
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To think it was MS that didn't allow (coerced maybe a better word) an Android Nokia to progress, ending in this.. Imagine if they had made a 1080 with Android... Nokia Maps as a baked in app. Job done.
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Old 11-07-2015, 18:27
finbaar
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What I don't understand is, Windows Mobile was so popular. How have they regressed so much since Windows Mobile?
Symbian was even more popular and where is that? Both OS's were utterly awful and good riddance to them.
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Old 12-07-2015, 02:51
jonmorris
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Not every company which uses Android is raking it on. Samsung is pretty much the only company, Nokia were just too slow moving to the smartphone business.
You might be correct that Nokia would end up having similar problems that many Android manufacturers are having today, but it would have been nowhere near where Nokia is now by NOT having adopted Android.

If Nokia had adopted Android early on, and used its expertise to create good looking phones, with great cameras, audio and so on - I firmly believe it would got to where Samsung got, and possibly at the expense of Samsung that wouldn't have had such a free run.

We will obviously never know, but Nokia was riding high for so long and while it was beginning to slide through many poor management decisions, had management not been so inept (including bringing in Elop) then I am certain the outcome would have been more positive.

Every manufacturer is now having problems because we've reached near saturation point in most markets. Even emerging markets are slowing down. It's likely to happen to Apple in due course, as it can't keep growing.

Okay, so Apple had a great year this year because of the iPhone 6 and 6 Plus. But that's mostly because it upped the screen size and iPhone users had been crying out for a larger screen for some years. Now they've come out, I don't think that the 's' models will see anywhere near the same level of sales.

Of course Apple will still do well. It's the only company you can buy from for an iOS device - compared to plenty of choice on Android (and loads of new players all sharing the same market), but smartphone sales across the board will start to fall.

One thing that will save manufacturers in the future will be producing good quality hardware (that matches demands from the consumer) and getting the software right too.

Take BlackBerry, which could so easily fall any day too. I do believe if it decides to drop BB OS and go to Android, and add Google Apps, and add in some of its own software (like the Hub) then it could actually do well. It has the expertise to produce something with a hardware keyboard that there's still (IMO) a market for. It also still has a brand that's likely worth something to a lot of people still, even if the teenagers have long since jumped ship leaving just the business users.
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Old 12-07-2015, 03:26
Aye Up
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You might be correct that Nokia would end up having similar problems that many Android manufacturers are having today, but it would have been nowhere near where Nokia is now by NOT having adopted Android.

If Nokia had adopted Android early on, and used its expertise to create good looking phones, with great cameras, audio and so on - I firmly believe it would got to where Samsung got, and possibly at the expense of Samsung that wouldn't have had such a free run.

We will obviously never know, but Nokia was riding high for so long and while it was beginning to slide through many poor management decisions, had management not been so inept (including bringing in Elop) then I am certain the outcome would have been more positive.

Every manufacturer is now having problems because we've reached near saturation point in most markets. Even emerging markets are slowing down. It's likely to happen to Apple in due course, as it can't keep growing.

Okay, so Apple had a great year this year because of the iPhone 6 and 6 Plus. But that's mostly because it upped the screen size and iPhone users had been crying out for a larger screen for some years. Now they've come out, I don't think that the 's' models will see anywhere near the same level of sales.

Of course Apple will still do well. It's the only company you can buy from for an iOS device - compared to plenty of choice on Android (and loads of new players all sharing the same market), but smartphone sales across the board will start to fall.

One thing that will save manufacturers in the future will be producing good quality hardware (that matches demands from the consumer) and getting the software right too.

Take BlackBerry, which could so easily fall any day too. I do believe if it decides to drop BB OS and go to Android, and add Google Apps, and add in some of its own software (like the Hub) then it could actually do well. It has the expertise to produce something with a hardware keyboard that there's still (IMO) a market for. It also still has a brand that's likely worth something to a lot of people still, even if the teenagers have long since jumped ship leaving just the business users.
Might be happening sooner than you think!

http://www.androidcentral.com/blackb...oid-enterprise

Blackberry still has a stellar reputation for security, it is the default choice when it comes to Government issued handsets. Apple and Google still can't manage to match it, I say that mind you Samsung with their Knox system comes close. I do believe Android on Blackberry hardware will use Knox in addition to BES 12.5.

Don't get me wrong I don't think Blackberry will see a resurgence to levels around 2010, however they should see consistent custom from Government departments, my husband has one as part of his role in the police....I always find it interesting that officers now have the PNC amongst other systems in the palm of their hand.

I haven't seen any officer use other brands of handset save Blackberry and Samsung.
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