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Apple makes 92% operating income of smartphone despite only having a 20% market share
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FIN-MAN
16-07-2015
It all comes down to corporate strategy. Since Apple creates their own hardware and OS, they are able to 'Differentiate' from their competitors and thus charge more. People who want something different and feel the Apple hardware and ecosystem deliver on those desires are willing to pay the extra money. Android products on the other hand run the same OS's (minus the manufacturer's skins) and thus can only differentiate themselves from their competitors through the hardware and product prices. It has now gotten to the point wear the hardware is relatively equal so it comes down to price. Companies can only continue a 'Low Cost' strategy for so long before their profit margin becomes null from a race to the bottom and their mobile divisions run in the red. This is why you are seeing Android manufacturers designing their own OS's (Samsung=Tizen OS, China=COS, etc.) because they are trying to set their products apart from their competition. It is nothing against Android, it is a great OS (I personally have a Nexus6), but the Android market has matured to the point where something needs to change in order for manufacturers to remain viable for the future.
aurichie
17-07-2015
Originally Posted by Stiggles:
“What new technologies?

At the moment I have a Sony z2 and i don't wish they were more successful. It does what I want and looks fantastic. I don't have love for companies. Seems very chidlish to do that.”

Well I agree in a sense. Sony has no ecosystem so who cares if they fail or not. You can go use any Android handset maker when Sony pulls out of mobile to stop bleeding money.

Apple has a vast ecosystem so those of us invested in it want the company to continue to thrive and be successful.
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