Originally Posted by Oliver_Tomlins3:
“Big Brother 24/7 ‏@bbuk247 6m6 minutes ago
#CBB looks set to launch on Sunday 23rd August - C5 yet to confirm
what do we make of this?, could sunday be a good launch day?”

I don't think it would matter what day of the week they chose, you either make an effort to watch or you don't.
So Sunday could be as good a day as any.
Originally Posted by spkx:
“It's not.”

You don't know anything or you would have said more.
Originally Posted by erin_p:
“Other sites are saying Aug 27th ..
Celebrity Big Brother will launch between 22nd-28th August, exact date will be confirmed Wednesday! ”

Maybe they negotiate with celebs about availability