[quote=pdwill;79937027]
Originally Posted by H of De Vil:
“I don't agree with that. I think viewrs are not used to watching ITV on Tuesday. Why else would Lewis be under 4m even against NT? In 2013 it got over 6m against the BBC1 comedies. Even on Friday last year it was higher.
3 reasons and not linked to Tuesdays:
1 - Ratings are down generally, so Lewis was unlikely to be rating on a par with its performance 2 years ago.
2 - You may not like it (as you constantly seem bemused by its success), but NT is the more popular show, hence why it's easily won its slot for 9 of the last 10 weeks (only beaten by international football) and pulled in well over 5m in the overnights.
3 - Lewis may have simply run its course and isn't the draw that it may once have been.
I agree with Steve, the average viewer isn't going to boycott ITV simply because it's a Tuesday. They are going to look at what's on and decide whether it's worth watching. If ITV put decent content there then the viewers will come.”
So then why does IAC drop from Monday to Tuesday by more than 1m, then rise back up on Wednesday?
I am not bemused by NT success, but it has done better this series having faced nothing from ITV. Last year against Grantchester it was dropping to low to mid4m.
Yes I agree if ITV put decent programmes on Tuesday viewers will come, but nothing bar drama has done remotely well in the 9pm slot (bar IAC). The Bear Grylls series last week was good factual, but did poorly because it just did not capture the viewers interest.
So if ITV put Grantchester on Tuesday at 9pm, would it do as well on Monday? Over the series it might start to grow as the weeks went on, but woulnd't be as high.
Viewers are simply not used to watching ITV on Tuesday. It has been barren for so long. Double factual, followed by double factual.