Originally Posted by rzt:
“I agree, I think the DOI experience will play on ITV's minds and they'll renew TXF. At the end of the day, TXF is averaging 7m+ in the overnights over 45 hours. The chances of a new 6 hour entertainment show on ITV getting over 4m+ is slim as it is (based on the last few years only a couple of new shows have done it), let alone trying to replace 45 hours of 7m+ averages! I agree however that they should start reducing the number of hours for TXF in the next contract, perhaps from 45 to 30 hours. Also I think perhaps they need to start moving TXF slightly into less prominent slots, to give other new shows a chance to launch off the back of it: i.e. having TXF at 7-8.30pm on a Saturday, then new show launching at 8.30pm with TXF lead-in away from SCD.. instead of the current situation of TXF being at 8-10pm and the other show being virtually sacrificed and DOA at 7pm against SCD.
As for the next couple of weeks, I agree with you too that it will be quite testing. A 10:20pm finish is very late, and we have seen time and time again from the breakdowns that the audience starts to drop off from 9.15pm onwards. Ironically I think TXF would do just as well 7.30-10pm (with a 40min SCD clash) as 8-10.30pm (with a smaller clash) because it finishes earlier and gives more time for same-day timeshifted viewing. I think on Sundays the 7-9pm XF shows haven't taken a hit even though up against 45mins of SCD due to same-day timeshifting from9pm onwards helping to boost the overnights for XF and reduce the SCD clash impacts on its figures.”
Yes I think that sort of scheduling would be beneficial to ITV in the long run. TXF would take a bit of a hit against SCD but it would still hold up OK I think and then there's a nice cushy slot for a new show. Parotcularly come November when they'd have IAC at 9.30pm as well. Celebrity Chase does a decent job against Strictly but they could really do with trying some new entertainment shows in decent slots. And good shows too, not cheap game shows or knock offs of previous shows. I do think XF will be renewed though.
I think you're probably right about what has happened on Sundays. Comparing the last Sunday 2hr show (which got 7.8m) against the first (which got 7.3m) - it was still up in the 7pm hour. Last Sunday the 7pm hour (against SCD) averaged 7.0m whilst 5 weeks ago the first 2hr Sunday show (without SCD) got 6.7m in the 7pm hour, so it was actually up. The 8pm hour was up more of course, last Sunday got 8.6m there compared to 7.8m 5 weeks ago, so SCD was still denting it a bit, but I do think it was helped by same day timeshift.
I think tonight could well be below 7m due to quite a lot of factors working against it. The Saturday judges houses show last year only got 7.3m and that was much shorter and viewers were used to it being on Saturdays. Tomorrow will probably be a bit down on last Sunday too as I think having the head start on Strictly may have helped (and I'm not sure how J&H will do leading into it - I hope well but I suspect not sadly).
Originally Posted by
James J:
“What a fantastic post Score. I thoroughly enjoyed reading that, some great and informative analysis and a very objective/balanced viewpoint. 
”
Thanks James.
It would be awesome if done well and there's so much material for a compilation show like that. Shows like "It Was Alright in the..." on Channel 4 are of the same ilk, only this would be specifically about ratings and TV successes and flops and battles.
We can but dream can't we?”
