Originally Posted by Fudd:
“2015 has been little short of an embarrassment for ITV away from a steady Broadchurch and Britain's Got Talent. Not enough commitment or quality commissions from the broadcaster who seem to be happily losing the plot to make a quick buck. Admittedly they seem to have belatedly realised that they need more depth, hence the commissions of the likes of Victoria, Marcella and The Durrells to join Jekyll and Hyde and Beowulf but still it isn't really enough.
Saying that, I have to be fair to their drama department. Whilst they haven't aired enough drama over the summer overall it's the one department which has been churning out decent results for ITV. Factual, though, needs a desperate overhaul and is where the key weakness lies. Whilst BBC One can fall back on their factual department to get through sticky spots ITV simply cannot.”
I agree, the drama department shouldn't be tarred with the same brush as some of the others. It has had a solid year. It has launched Home Fires and Safe House with decent success and both are returning. Broadchurch 2 had a bumpy ride but came out of it with great ratings still. They've had success with miniseries like Black Work and Code of A Killer and some decent results from returners like Vera. The only disappointments have been Mr Selfridge dropping, Arthur and George flopping and some slightly underwhelming results from returners like Foyle's War and Midsomer (although they were far from disastrous).
The next year or so is going to be a big one for the drama department. This Autumn they're launching Jekyll & Hyde and Unforgotten and there's Peter and Wendy (not sure if that's something that could return). Meanwhile next year they're launching quite a lot. Off the top of my head they're launching Beowulf, Jericho, Victoria, Marcella, The Durrells, Tennison, Maigret, Harry Price: Ghost Hunter and there's a couple of big miniseries in Tutankhamen and Doctor Thorne. Compared to this year and 2014 that is a lot, plus the likes of Grantchester and Home Fires are back for their sophomore series. The drama department certainly has ambition and looks in decent shape just now.
However entertainment isn't great. Ninja Warrior was a decent hit as was You're Back in The Room and Mission Survive did OK but they've had a string of embarrassing flops. Stars in Their Eyes, Get Your Act Together, Play To The Whistle, Celebrity Squares, BBQ Champ, Flockstars and Funny Old Week all spring to mind. As does Newzoids sadly. So definitely more hits than misses in what hasn't been a vintage year for them. BGT had a good year but Dancing on Ice was desperately missed and Takeaway looked a bit shaky. X Factor is on very uncertain ground too so they'll be looking to I'm A Celebrity to have another good year. The only new entertainment series launching this Autumn that springs to mind is Eternal Glory and I'm dubious about its chances. What's a bit strange is that in Q1 of next year they've got quite a lot of blank slots with SITE, GYAT, Planet's Got Talent and Family Fortunes not returning yet they've not announced anything that'll fill them. I guess Beowulf might take one hour but I'd have thought we might have heard something else by now. Back in The Room is only doing 4 episodes again so it won't be that. I think Ninja Warrior might be back in Q1 given that they're filming already but I'm not sure how it'll do away from BGT and possibly against The Voice. I hope they do something in entertainment a bit more ambitious than they did this year to try and replace DOI.
Factual is a mess. There's no identity at all and some of the shows have been way too niche. There have been some small successes like Joanna Lumley and Long Lost Family is still there but there have been too many disasters to list. I don't think they know who they're targeting and that's a real problem. But I think the biggest problem of all is scheduling. This runs across all departments and some of it this year has been awful. The Wednesday scheduling of Newzoids/Delivery Man out of Give a Pet a Home was a particular howler. Stephen Fry's new show against WDYTYA leading out of Flock Stars is another. Saturdays and Sundays in January/February were dreadfully put together too and there just generally seems to be a complete lack of thought across the schedule. Putting School Swap up against Are Our Kids Tough Enough was a prime example. Until they sort the scheduling out their ratings will always be handicapped.