Originally Posted by Fudd:
“For all the doomladen comments about The X Factor what are ITV going to replace it with? Britain's Got Talent? Then what do they have for the spring? And how can they fit Talent and I'm A Celebrity into the same part of the year with Ant and Dec's schedule.
Whilst that is an awful figure for The X Factor it's still ITV's number one show of the week. Take a million from that and only Coronation Street is beating it.
Saying that if it doesn't improve massively ITV will, at the very least, offer less money for the new contract. And Cowell may decide enough is enough and pull the plug himself... though he allowed the American version to sink to embarrassing depths.”
I think perhaps cutting the number of hours might be the next port of call. It'll be interesting to see how the Sunday only weeks do as reducing it to one night only could be an idea, I do think it feels a bit much to be on twice a week. It didn't when the show was huge but it clearly isn't now and needs protecting these days if they want it to last. Of course the problem is that they're losing Downton this year too so it isn't particularly straightforward. They really could do with Jekyll & Hyde taking off although I'm not so sure it will. You'd think they'd offer less though.
I doubt Cowell would pull the plug. Even if it fell to 4m he'd probably still do it if ITV wanted it. Whether he'd still judge it is another matter, mind.