Originally Posted by sparry:
“It went very contemporary when Bauer first took control, but they seem to have backed off a bit and there's now 80s and 90s back in.”
Gem could stay as it is playing 80's, 90's, 00's and now as the area is not served with an AM licence for a Gem 2.
Gem could form the basis of a new portfolio, Bauer City 4. Stations in this portfolio are not served with a Greatest Hits Network on AM in the areas they serve. The playlist for these stations would be 80's, 90's, 00's and now like Heart unlike Bauer City 1 which is like Capital.
The stations would air a weekly 80's show which may also air on The Greatest Network Bauer City 2 and air The Big Top 40 on Sunday Afternoons which also airs on Bauer City 1.
The Bauer City 4 Network would consist of:
GEM in the East Midlands
CFM in Cumbria and South Scotland
Radio Borders in the Scottish Borders
Westsound FM in Dumfries and Galloway
Westsound FM in Dumfries and Galloway is part of Bauer City 2 The Greatest Hits Network, the area is not served with a Bauer City 1 station so airs The Big Top 40 on Sunday which sticks out like a sore thumb compared to the rest of the output. Putting Westsound FM in the Bauer City 4 portfolio will ensure younger audiences and older audiences are served equally in this area playing 80's, 90's, 00's and now.
Each station will have local output as now between 06.00 - 19.00 weekdays. 4 hours on Saturday and 4 hours on Sundays. Outside of these hours programming will come from Gem in the East Midlands.