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Radio X - the new station replacing XFM
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Colin_London
07-09-2015
Originally Posted by pjex:
“It was a local London show though very different audience to the whole UK, needs to be less cockney to succeed.”

LOL - how much less cockney than this?

https://youtu.be/qgqSkPtx2iA?list=PL...4bNzpjXVli33qd
pjex
07-09-2015
Originally Posted by spursboy68:
“And managed to lose half an audience overnight. More suited to X.”

Yes, playing Rihanna and Katy Perry on Capital is a bit different to what he'll play on X.

Being outside London interested to see how he sounds, I imagine all the Moyles fans aren't familiar as he was always up against Moyles at Capital.

Clever move though as the lineup attracts all the Radio 1 and Capital listeners from the 00s who'll now be over 25 and ready for a bit of Radio X.
midlandsfirst
07-09-2015
Originally Posted by Orangy:
“Why would they remove the stereo version from the London I multiplex? That’s crazy. It won’t confuse anyone and means we can continue to enjoy the service in stereo, rather than super-duper mono.

Radio X might have a great line up, be amazing. But if it sounds rubbish (and has the potential to stay in stereo in it’s primary market, which also suffers from weak FM coverage) then it’s a serious put-off!

I’m surprised they haven’t dropped Capital Xtra down instead, if Radio X is their new flagship baby with big name DJs, yet only in mono until at least March 2016, it doesn’t sound good.”

Because research has shown that listeners aren't bothered about stereo and just want more choice instead.

Plus most listen on single speaker kitchen radios and can't tell the difference anyway
Crapital Fart
07-09-2015
There is no logic to Radio X going mono when Global have sufficient bandwidth for stereo.

Currently on D1, Global have:
Capital Xtra in 112k
Classic FM in 128k
LBC in 64k
Smooth Extra in 80k
Vacant slot for Radio X in 80k

Scenario 1:
They could leave Capital Xtra as it is
Classic FM can be reduced to 112k
LBC can be reduced to 48k (they used this bitrate on MXR)
Smooth stays as it is
Radio X gets 112k
So thats 3 stations in stereo, 2 in mono.

Scenario 2:
As scenario 1, but Classic FM retains 128k, instead Smooth Extra is reduced to 64k, therefore Radio X gets 112k
wns_195
07-09-2015
XFM is more music-focused than Capital or Heart, and listeners engage more with the music. I am not sure how the digital audience will respond to it being in mono. Unfortunately there isn't a stereo alternative.
Colin_London
08-09-2015
Originally Posted by Crapital Fart:
“There is no logic to Radio X going mono when Global have sufficient bandwidth for stereo.

Currently on D1, Global have:
Capital Xtra in 112k
Classic FM in 128k
LBC in 64k
Smooth Extra in 80k
Vacant slot for Radio X in 80k

Scenario 1:
They could leave Capital Xtra as it is
Classic FM can be reduced to 112k
LBC can be reduced to 48k (they used this bitrate on MXR)
Smooth stays as it is
Radio X gets 112k
So thats 3 stations in stereo, 2 in mono.

Scenario 2:
As scenario 1, but Classic FM retains 128k, instead Smooth Extra is reduced to 64k, therefore Radio X gets 112k”

Less than 80kbps for Music is poor, even in Mono. Most music stations now recognise this and 80kbps is the generally the minimum for primary stations.

Classic FM has more 'demanding' music that shows up artifacts, so has to stay at 128kbps. Other music stations can just about get away with 112kbps Stereo.

The only question I have about the planned situation is - why is Capital Xtra (a 'secondary service') more deserving of Stereo than Radio X (which, presumably, is one of Globals 'pillars' in place of XFM). I personally would have put Radio X at 112kbps, and Capital Xtra down to 80kbps.
FM_Bandit
08-09-2015
Originally Posted by Colin_London:
“The only question I have about the planned situation is - why is Capital Xtra (a 'secondary service') more deserving of Stereo than Radio X (which, presumably, is one of Globals 'pillars' in place of XFM). I personally would have put Radio X at 112kbps, and Capital Xtra down to 80kbps.”

Exactly this. I don't understand why they aren't sacrificing stereo on CapX, even if only temporarily until additional space is freed up in early 2016. You would have thought the priority would be to get the new station sounding as good as possible during a high-profile launch campaign.
TUC
08-09-2015
Originally Posted by wns_195:
“XFM is more music-focused than Capital or Heart, and listeners engage more with the music. I am not sure how the digital audience will respond to it being in mono. Unfortunately there isn't a stereo alternative.”

I'm not sure that most people even notice when listening to the radio whether a station is in stereo or mono.
FM Lover
08-09-2015
Originally Posted by wns_195:
“XFM is more music-focused than Capital or Heart, and listeners engage more with the music. I am not sure how the digital audience will respond to it being in mono. Unfortunately there isn't a stereo alternative.”

XFM maybe more music focused but Radio X is going to be personality led during the day time and it'll be interesting to see just how much much Moyles plays as he played very little on his Radio 1 show.
Ollie_h19
08-09-2015
Originally Posted by TUC:
“I'm not sure that most people even notice when listening to the radio whether a station is in stereo or mono.”

I'm glad someone else has said this, I thought I was going mad for a moment. Yes its a step back but does your average listener care?
Inkblot
08-09-2015
Originally Posted by midlandsfirst:
“Plus most listen on single speaker kitchen radios and can't tell the difference anyway”

I've never understood this theory.

Step outside. What do you see? Everyone is wearing headphones. Stereo headphones. Or sitting in cars with two, four, six, even eight stereo speakers. Meanwhile at home, at work, or at college or in the cafe they're sitting in front of computers with stereo speakers.

How much time does the average person spend in the kitchen?
hanssolo
08-09-2015
[]
Originally Posted by FM_Bandit:
“Exactly this. I don't understand why they aren't sacrificing stereo on CapX, even if only temporarily until additional space is freed up in early 2016. You would have thought the priority would be to get the new station sounding as good as possible during a high-profile launch campaign.”

Not sure if it needs a request to Ofcom to change bit rate? if not X might launch as stereo on D1 and Capital xtra revert to mono?
Zeropoint1
08-09-2015
Originally Posted by Inkblot:
“I've never understood this theory.

Step outside. What do you see? Everyone is wearing headphones. Stereo headphones. Or sitting in cars with two, four, six, even eight stereo speakers. Meanwhile at home, at work, or at college or in the cafe they're sitting in front of computers with stereo speakers.

How much time does the average person spend in the kitchen?”

This is very true. I also hate the argument that low bitrate mono is 'good enough' Why should we have to settle with good enough and not strive for quality anymore?

Off topic, but I'm waiting for the day when a premium TV channel launches in sub VHS quality (240i?) and claims research shows viewers are extremely happy.
jamie smith909
08-09-2015
Originally Posted by Colin_London:
“LOL - how much less cockney than this?

https://youtu.be/qgqSkPtx2iA?list=PL...4bNzpjXVli33qd”

JV has been excellent on Talksport, a very good listen !
Orangy
08-09-2015
Originally Posted by Zeropoint1:
“This is very true. I also hate the argument that low bitrate mono is 'good enough' Why should we have to settle with good enough and not strive for quality anymore?

Off topic, but I'm waiting for the day when a premium TV channel launches in sub VHS quality (240i?) and claims research shows viewers are extremely happy.”

Global have the choice of leaving Radio X on London I in stereo at the very least, I realise this is of course more money, but it is what Absolute did when they went mono on D1 earlier this year. The could have done this, but didn't which is very annoying.
epm-84
08-09-2015
Originally Posted by Colin_London:
“LOL - Bet Ashley didn't think of that!

Maybe Radio Exe can sue for trademark infringement? ”

Radio X was registered as a trademark Europe wide last year by a company called LRT Associates Ltd: https://www.ipo.gov.uk/tmcase/Results/4/EU014450951

If you compare the logo with the new Radio X logo it's obvious LRT Associates Ltd were acting on behalf of Global: http://assets2.xfm.co.uk/2015/36/rad...1441605239.jpg
pjex
08-09-2015
Originally Posted by Orangy:
“Global have the choice of leaving Radio X on London I in stereo at the very least, I realise this is of course more money, but it is what Absolute did when they went mono on D1 earlier this year. The could have done this, but didn't which is very annoying.”

In London they're in stereo on FM so need need for stereo on DAB, same with Manchester. Don't moan those of us outside these 2 cities have no option on radio other than mono DAB which is irritating for in car listening, recently XFM has been sounding much better than Absolute in my car mainly due to it being in stereo rather than mono.

Just when Radio X is about to go into battle they give up on stereo, maybe an opportunity for Absolute by going up to stereo to stand out from Radio X. Plnt Rck and Abs 80s will be leaving D1 and these are Bauer's slots so they can then get Abs, Magic and Kiss into stereo. Radio X will then stand out as the only music station in mono on D1.
simonk243
08-09-2015
Originally Posted by pjex:
“Hardly, I was 18 in 95 at the height of britpop and pretty much bang in the middle of the target range so I reckon 25-44 is about right, but it's only a target and I'm sure some older and younger listeners will tune in unlike the ageist BBC, Global won't be in trouble if the age range drifts as long as they get large listener no.s to keep the advertising revenue coming in it will all be good.”

Doesn't that make you 38 not quite bang in the middle then few more years and you'll be out of the target audience just what I was saying re the target age. Those in there early twenties+ in 95 will be near 44 now or older.

But yes I'm sure lots of older people will listen without a problem unlike radio 1's target for e.g.
Magic_FM
08-09-2015
Maybe Global will put X in Stereo and CapitalXtra in mono.
simonk243
08-09-2015
One question they say it's the first national male focused station what about absolute radio ?
epm-84
08-09-2015
XFM's replacement on the Manchester Multiplex for DAB will be 1458 GOLD MANCHESTER.

Do we know what quality Radio X will be on the National Digital 1 Multiplex? A lot of people are talking about it being worst than FM but has anything been confirmed?
Bollard
08-09-2015
Originally Posted by midlandsfirst:
“Because research has shown that listeners aren't bothered about stereo and just want more choice instead.”

They may think they don't care about stereo, but when flicking through the station list they are more likely to listen to a station that sounds 'better', it's a subconscious decision.
pjex
08-09-2015
Originally Posted by simonk243:
“Doesn't that make you 38 not quite bang in the middle then few more years and you'll be out of the target audience just what I was saying re the target age. Those in there early twenties+ in 95 will be near 44 now or older.

But yes I'm sure lots of older people will listen without a problem unlike radio 1's target for e.g.”

I'm still quite a bit younger than the 3 big name presenters they've hired who are all in their 40s. Vaughn is already outside the target range.

But this isn't the BBC, a commercial station target probably just means 50% of the audience will fall within that range they will also be quite happy to have under 25 and over 45s listening.

Still don't understand why the Digital 1 Ofcom application has 15-34 though, anyone understand this difference?

I do wonder why Radio is so obsessed with age, you never hear about TV stations targeting certain demographics. BBC1, BBC2, ITV, Sky1, Sky Atlantic all target all ages, why can't we have a radio station that doesn't focus on an age range for a change?
Orangy
08-09-2015
Originally Posted by epm-84:
“Do we know what quality Radio X will be on the National Digital 1 Multiplex? A lot of people are talking about it being worst than FM but has anything been confirmed?”

Yup, 80kbps

http://licensing.ofcom.org.uk/binari...ugust_2015.pdf

(Linked from:
http://licensing.ofcom.org.uk/radio-...ation-requests)
Orangy
08-09-2015
Originally Posted by pjex:
“In London they're in stereo on FM .”

They are, except 104.9 is notoriously poor due to co-channel interference with BBC Sussex on 104.8 and doesn't get out anywhere near as much as main London stations (not comparing to LGR, Capital Xtra, etc). This is why Melody FM (Magic's predecessor) moved to 105.4 when the Radio Authority opened up 105-108.
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