Originally Posted by simonk243:
“Doesn't that make you 38 not quite bang in the middle then few more years and you'll be out of the target audience just what I was saying re the target age. Those in there early twenties+ in 95 will be near 44 now or older.
But yes I'm sure lots of older people will listen without a problem unlike radio 1's target for e.g.”
I'm still quite a bit younger than the 3 big name presenters they've hired who are all in their 40s. Vaughn is already outside the target range.
But this isn't the BBC, a commercial station target probably just means 50% of the audience will fall within that range they will also be quite happy to have under 25 and over 45s listening.
Still don't understand why the Digital 1 Ofcom application has 15-34 though, anyone understand this difference?
I do wonder why Radio is so obsessed with age, you never hear about TV stations targeting certain demographics. BBC1, BBC2, ITV, Sky1, Sky Atlantic all target all ages, why can't we have a radio station that doesn't focus on an age range for a change?