http://arstechnica.co.uk/tech-policy...deo-streaming/

"HEVC Advance claims General Electric, Technicolor, Dolby, Philips, and Mitsubishi Electric as members. Since announcing its price scheme on Wednesday, the group has so far not announced which patents its licenses cover. It's also asking other companies to join it, though not until August."

They want 0.5% of every stream income, so are they trying to stop the likes of BT and Sky in their tracks too?

It essentially being just maths, non cartel alternatives on the way such as VP10 will not be as good, them having to use more complex maths so as not to infringe the more 'childs play' maths used by the patent.

... And MPEG LA also hold some HEVC Patents....

The issue with all intellectual property is getting reward for the considerable effort that has been put into the invention.

Tradionally the revenue came just from the decoder manufacturers .... With coding being very lightly charged ... And usage not being at all.

But as rent by the hour is a common way of licensing office/ TV editing etc software why not for the software of a coding algorithm?

"Other groups, including both Google and Mozilla, are working on competing codecs with the goal of providing a viable alternative to HEVC. But with HEVC already finding itself in shipping systems, including those with hardware acceleration, they face an uphill struggle."

I hope they succeed.

The team who made x264 patient free GPL H.264 compatible encoder, which destroys most professional H.264 encoders for efficiency, already have built a working x265 encoder ( that's improving rapidly) might actually have a chance of being popular this time round.