I think Jenna has been quite clever. She waited until a starring role in a big budget production about Queen Victoria was in the bag before announcing her departure. Dr. Who made her a star, but it is very easy for the prominence that the role brings also to be the companion's effective swan song. That doesn't apply to all companions, of course, but there have been plenty over the years who never achieved that degree of popularity again.
She is a very good actress, and I am sure she will take Queen Vic in her stride. She'll need some heavy prosthetics to play her in her old age, though. I will be watching, for one.