Originally Posted by GzSmith:
“Bloody hell. His Facebook streams were perfect marketing material for the people who didn't know Moyles was back. And it's all free marketing too.
And looking at the numbers of some of them - there were more people seeing the Facebook Live stuff (and the fact it's stays up to watch later) than listen to the radio show on the actual radio.
Big mistake by Global there.”
My initial thought when I heard he was doing it was "Why isn't this on Global's website where they can sell advertising round it?" and I wonder if that's what's happened. Beyond that, if people aren't listening again to the show on the website and instead watching on Facebook, that's driving people to look at advertisers on Facebook, not Radio X's website. And beyond that, if someone watches this on Facebook does it count as a Rajar tick?
On the face of it though, these don't seem insurmountable issues and it may have been wiser to have a word with Chris and see how they could work with him on it rather than getting him to can it immediately.
It can go one of two ways. Moyles often responds well to management telling him not to do something, it often produces some really good radio. Alternatively, if things really aren't going to plan, this pushes things downhill faster.
The whole Jon Holmes thing - not that I'm saying Jon isn't up for winding people up himself, but it's a perfect example of the having to be nice on your way up issue. Jon having a go at Moyles on a relatively small radio station won't do Moyles any great damage, and us all going on about it here even less so. But how many people has Moyles pissed off over the years who could stop him getting decent positions now? That's not to say he's always been in the wrong, but you can imagine say Chris Evans' thoughts on a Moyles move to Radio 2.
It seems to have a similar trajectory to Evans' story - something will probably blow, Moyles will disappear for a bit, and then hopefully when the dust settles they can get him back in the way Evans was tried out - testing him out on smaller shows with a hook that if it works out they can look for something else. Commercial radio doesn't suit Moyles - if you look at the many radio stations he had to wade his way through to get to Radio 1, they never really got him.