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The Chris Moyles Show – RadioX


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Old 08-09-2016, 23:43
HistoricDealer
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I wouldn't look too much into it. I think this is the Moyles returning that everyone has been longing for. Global knew what they were hiring when they hired Moyles. This is what he does best...mouthing off and having an opinion (and probably getting in the paper due to nearly being fired).

The show has been quite weak in my opinion so stuff like this that gives it a bit of mutiny on air and spice is only a good thing in my view.
That's kinda my point - I'm certain he will be on air later
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Old 09-09-2016, 08:41
p_c_u_k
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Well, it's worked, I'm back to Radio X. I can't actually cope with a neutered Chris Evans discussing grammar schools with a 10-year-old and going on about the price of a sea bass any more. With his Radio 1 days in my head, it makes me sad and feel old. I have never hated such a brilliantly produced programme more in my life.

Radio X has many, many failings - the brand isn't clear enough, the Moyles audience doesn't want to just hear 'fresh rock and guitar-based music', the adverts are catastrophically terrible to listen to, but God there's at least a feeling of unpredictability, even if it is just when Moyles becomes horribly frustrated by things not going his way.

I don't need to like a breakfast radio DJ, I just want them to entertain me.
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Old 09-09-2016, 11:51
botson_is_whack
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Ha ha. Just listened back to the Moyles rant. Excellent stuff. This is where he's at his best.

Still can't put up with his celebrity schmoozing, fake calls from Dom etc. though. Just begins to sound very tired.

Quite revealing that Global don't seem to be putting much into Radio X, though. Makes me wonder what will happen next if the figures continue to flag.
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Old 09-09-2016, 12:19
p_c_u_k
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Ha ha. Just listened back to the Moyles rant. Excellent stuff. This is where he's at his best.

Still can't put up with his celebrity schmoozing, fake calls from Dom etc. though. Just begins to sound very tired.

Quite revealing that Global don't seem to be putting much into Radio X, though. Makes me wonder what will happen next if the figures continue to flag.
I've decided to enjoy it while it lasts, because I can't see it going beyond another two years and wouldn't be surprised if it abruptly ends beforehand.

The fake calls badly mask the fact the show lacks clear feature ideas, which anyone who remembers Evans going off the rails on Radio 1 will know isn't a good idea as it then generally relies on the presenter making the show a live soap opera. Fake calls in particular make the show sound very small, it's a constant reminder that the station is relatively tinpot in comparison to Radio 1. If they could just kill that and reverse word off it would sound a lot better.

I don't know, the last couple of days with an early morning rant (the sort of mood I'm in first thing in the morning) and Moyles admitting to eating badly recently (rather than going on about going to the gym again) have made the whole thing much more relatable for me, and a lot less predictable. I'll be giving it another go, even if the adverts sometimes make me want to rip my own ears off. (they seem particularly chronic on Radio X)
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Old 09-09-2016, 12:22
Radio_Geek
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Ha ha. Just listened back to the Moyles rant. Excellent stuff. This is where he's at his best.

Still can't put up with his celebrity schmoozing, fake calls from Dom etc. though. Just begins to sound very tired.

Quite revealing that Global don't seem to be putting much into Radio X, though. Makes me wonder what will happen next if the figures continue to flag.
I'm surprised that they haven't dropped the "indie/alternative rock" format for something like "Alternative & pop" in their format. When was it last reviewed? because this would be a welcoming move if they played less guitar music.
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Old 09-09-2016, 12:29
p_c_u_k
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I'm surprised that they haven't dropped the "guitar based" format for something like "Alternative & pop" in their format. When was it last reviewed, because this would be a welcoming move if they played less guitar music.
It seems to be veering more towards allowing older music, but still just guitar music. Radio X is in a slightly complicated situation because Global has a lot of pop stations but it's their only rock brand. Advertisers will probably see the 15-55 female skewed market as covered by Capital/Heart/Smooth. Radio X allows Global to offer a different audience, but if it's not a clear enough proposition advertisers wanting something different will just head off to Absolute, and Virgin has just come in chasing the crowd that want a Radio 1.5 proposition.

It also inherits an audience which wants to hear indie/alternative and may be chased away if the station suddenly started playing Taylor Swift.

It's not a situation that in any way suits Moyles' style, which has a far broader appeal, but I can see why they don't want to do anything that affects the bigger stations which really bring in the cash.

One thing they could do is play some of the cooler pop stuff - the boundaries between genres have blurred hugely in the last few decades, and there's room to break up the constant beige rock with the odd song without chasing listeners away. Not everything has to have a guitar.
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Old 09-09-2016, 14:11
semiminted
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So just done Thurs show. Great opening. This is what we want.
And listened to first half hour live Friday. (Used some phone data)
A line been drawn it seems

Not found one person at work that listens to Chris, let alone Radio X. they don't even know HOW to listen. One guy said ' ooh you make an effort to listen then'

Until ALL new cars get DAB as standard and radios are cheaper, digital will struggle on
It's cult listening . The figures prob don't register as a cult TBH
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Old 09-09-2016, 15:11
pjex
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So just done Thurs show. Great opening. This is what we want.
And listened to first half hour live Friday. (Used some phone data)
A line been drawn it seems

Not found one person at work that listens to Chris, let alone Radio X. they don't even know HOW to listen. One guy said ' ooh you make an effort to listen then'

Until ALL new cars get DAB as standard and radios are cheaper, digital will struggle on
It's cult listening . The figures prob don't register as a cult TBH
It's on FM in Manchester and London areas so for a quarter of the country tuning in is as easy as Radio 1, a bit harder for other areas but DAB becoming more common in cars just a shame it's mono only so sounds very flat compared to Radios 1, 2 and Heart in my car.
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Old 09-09-2016, 19:27
Radio_Geek
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It seems to be veering more towards allowing older music, but still just guitar music. Radio X is in a slightly complicated situation because Global has a lot of pop stations but it's their only rock brand. Advertisers will probably see the 15-55 female skewed market as covered by Capital/Heart/Smooth. Radio X allows Global to offer a different audience, but if it's not a clear enough proposition advertisers wanting something different will just head off to Absolute, and Virgin has just come in chasing the crowd that want a Radio 1.5 proposition.

It also inherits an audience which wants to hear indie/alternative and may be chased away if the station suddenly started playing Taylor Swift.

It's not a situation that in any way suits Moyles' style, which has a far broader appeal, but I can see why they don't want to do anything that affects the bigger stations which really bring in the cash.

One thing they could do is play some of the cooler pop stuff - the boundaries between genres have blurred hugely in the last few decades, and there's room to break up the constant beige rock with the odd song without chasing listeners away. Not everything has to have a guitar.
The music I had in mind was for them to not be restricted on just one side of the "Alternative" genre and try and be something like 6 Music, with a bit of La Roux, Madeon, Calum Scott, One Republic thrown in. My view of the pop side would be as you've suggested: Throw one in every 3 or 4 alternative songs.

The main point of expanding on the alternative side would allow Global to champion new music and direct this in competition with 6 Music in the evenings, Absolute Radio in the daytime and Virgin Radio as a whole. Giving presenters the freedom to promote all kinds of unsigned music.
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Old 09-09-2016, 22:01
hotmat3k
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The music I had in mind was for them to not be restricted on just one side of the "Alternative" genre and try and be something like 6 Music, with a bit of La Roux, Madeon, Calum Scott, One Republic thrown in. My view of the pop side would be as you've suggested: Throw one in every 3 or 4 alternative songs.

The main point of expanding on the alternative side would allow Global to champion new music and direct this in competition with 6 Music in the evenings, Absolute Radio in the daytime and Virgin Radio as a whole. Giving presenters the freedom to promote all kinds of unsigned music.
Good idea, but do you know who you're talking about? Global. They wouldn't ever make this move because money comes first. Moyles was the first gamble they've taken to break their status quo of repetitive shite radio.

I get the feeling Chris was gullible to take a bite out of the contract Global offered him because they couldn't find anyone else to launch Radio X.
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Old 10-09-2016, 10:40
CS73
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I'm not sure how Global are saying that Facebook live isn't a part of their strategy when LBC stream on Facebook on a regular basis. Surely if it's their strategy then it would apply to all of their stations?
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Old 10-09-2016, 11:27
p_c_u_k
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Good idea, but do you know who you're talking about? Global. They wouldn't ever make this move because money comes first. Moyles was the first gamble they've taken to break their status quo of repetitive shite radio.
Money does come first because it's commercial radio. It exists to make money.

In terms of another post on competing with 6 Music - I think Global should try all it can to avoid competing too directly with a station that basically owns a niche, but there is room to lighten up the playlist a little without scaring away the indie crowd.
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Old 10-09-2016, 20:54
semiminted
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Friday show IMO best of the week
Laughed out loud again ! Doms local radio call
Platinum hour was great

Seems Chris has settled again
Gone are the days turning up at 6:25 and straight into the show
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Old 11-09-2016, 18:03
Mou Mou Land
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Money does come first because it's commercial radio. It exists to make money.

In terms of another post on competing with 6 Music - I think Global should try all it can to avoid competing too directly with a station that basically owns a niche, but there is room to lighten up the playlist a little without scaring away the indie crowd.
They introduced The Police a couple of weeks ago and certain people in here were incandescent, so good luck with that.
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Old 11-09-2016, 22:53
p_c_u_k
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They introduced The Police a couple of weeks ago and certain people in here were incandescent, so good luck with that.
Well, The Police would be heading towards Absolute territory, so I can see the issue there. In theory, some pop with an element of alleged "credibility" would slot in easily and break up the beige. (non-guitar, but not Taylor Swift - I say this as someone who has no issue with supposed manufactured music, but knowing that the inherited audience would).

The problem with XFM was the brand and its connotations meant listeners would react very badly if there was any feeling of "sell-out". My younger moronic self once went in a huge rage with the fact they played Bryan Adams on the Weekender show, for example. Radio X in theory allows Global to create a new identity. Problem is, they don't quite seem to have worked out what that is yet.
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Old 12-09-2016, 09:15
Mou Mou Land
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Well, The Police would be heading towards Absolute territory, so I can see the issue there. In theory, some pop with an element of alleged "credibility" would slot in easily and break up the beige. (non-guitar, but not Taylor Swift - I say this as someone who has no issue with supposed manufactured music, but knowing that the inherited audience would).

The problem with XFM was the brand and its connotations meant listeners would react very badly if there was any feeling of "sell-out". My younger moronic self once went in a huge rage with the fact they played Bryan Adams on the Weekender show, for example. Radio X in theory allows Global to create a new identity. Problem is, they don't quite seem to have worked out what that is yet.
I only listen to Moyles and have done since he started, but I would be hard pressed to say what identity they are trying to create through him. I think they may have underestimated just how vocal and stubborn Chris is if he doesn't get his own way.
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Old 12-09-2016, 09:44
hotmat3k
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I only listen to Moyles and have done since he started, but I would be hard pressed to say what identity they are trying to create through him. I think they may have underestimated just how vocal and stubborn Chris is if he doesn't get his own way.
Global missed a trick to not setup Radio X as a Virgin Radio competitor. Slipstream the alternative/indie/electro into the evenings and have a post-00s R1 with some R6/R2 during the day. Basically a male-orientated Heart that could be very unisex.

Keeping the heart of XFM in Radio X has been a mistake that can't be easily rectified because of the licenses. Global aren't brave enough as they won't put money into developing good radio that Chris deserves.
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Old 12-09-2016, 10:40
beemoh
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Basically a male-orientated Heart that could be very unisex.
Did you not see the shit-fittery that happened when they tried positioning themselves that way?

The music I had in mind was for them to not be restricted on just one side of the "Alternative" genre and try and be something like 6 Music, with a bit of La Roux, Madeon, Calum Scott, One Republic thrown in. My view of the pop side would be as you've suggested: Throw one in every 3 or 4 alternative songs.

The main point of expanding on the alternative side would allow Global to champion new music and direct this in competition with 6 Music in the evenings, Absolute Radio in the daytime and Virgin Radio as a whole. Giving presenters the freedom to promote all kinds of unsigned music.
The worst thing is it sounded like they were moving in this direction at the relaunch- the week/fortnight after XFM stopped and before Radio X started and it was just music with no DJs they added Nathaniel Rateliff and played a Beastie Boys track that wasn't Fight For Your Right or Intergalactic, and shortly after launch they started playing Halsey and Elle King, all fairly standout deviations from the usual, and all of which have all but disappeared from the playlist since.

Although, I seem to remember them getting slapped down a bit for playing Adele when her new album came out despite her getting some of her first radio play on XFM, so maybe they're a little more gun-shy now.

It doesn't help that while the specialist shows remained basically untouched after the switch (XPosure and Communion Presents remained in their usual timeslots) but they never replaced their electronica show when Eddy Temple-Morris walked.
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Old 12-09-2016, 11:06
hotmat3k
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Did you not see the shit-fittery that happened when they tried positioning themselves that way?
That was a huge PR failure (whoever put the literature together to send out to the media I hope got fired on that basis) rather than a music position problem. Does Heart keep reminding people that it's a sugary, female station with lots of AC female artists? No, the branding and music imaging does that.

There were a million other ways Global could describe Radio X. It didn't help that the initial description of the "lad music station" was associated with Moyles immediately. A media frenzy as lots of journalists describe Moyles as a "loud-mouthed lad-figure".
That description fits him in a dated 1998 style that got him noticed.

Radio X is confusing to the standard listener who don't care about Moyles and it's him that keeps it afloat with his fan base.

Last edited by hotmat3k : 12-09-2016 at 11:07. Reason: spelling mess-up
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Old 12-09-2016, 18:55
botson_is_whack
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Keeping the heart of XFM in Radio X has been a mistake that can't be easily rectified because of the licenses. Global aren't brave enough as they won't put money into developing good radio that Chris deserves.
This. Right here. Is an absolutely beautiful example of what people are getting wrong in this thread. What does Chris deserve? He's on a sweet contract, and I mean really f*cking sweet, given pretty much free reign on a show that barely plays any music anyway, and he's not delivering.

It's about what the listeners want. Radio X has been conceived to look after the 25-44 male audience that was the gap in their portfolio. You and I have as little idea as each other as to whether the current playlist is more popular within that demographic as chucking in Callum Scott or La Roux ( just picking a couple of random suggestions on this page). Though I could hazard a guess...

All that's clear right now is that the incoherent mix of watered-down XFM music and, to put it politely, very uncool ex Radio 1ers, isn't proving a cocktail for success.
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Old 13-09-2016, 00:14
Colin_London
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Global could have decided yesterday to buy a bit more of the spare capacity on D1 and make Radio X Stereo on DAB alongside the new Capital UK station.

They decided not to, despite what Chris Moyles wanted.

Radio X had a bigger case for Stereo on D1 than other Global stations which all have at least some local Stereo outlets on DAB (albeit locally). But it seems that Radio X is lower priority than Capital Xtra which keeps its nationwide Stereo outlet on D1.
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Old 13-09-2016, 09:50
Mou Mou Land
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Can you imagine the panic amongst management this morning when Chris said:-

'I'm getting a migraine and Dom might have to take over the show'
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Old 13-09-2016, 09:58
HistoricDealer
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Can you imagine the panic amongst management this morning when Chris said:-

'I'm getting a migraine and Dom might have to take over the show'
I highly doubt there was much panic.

1) Despite the jokes, Dom is very much capable of presenting a show - see BBC Sussex/Surrey
2) Vernon Kay was probably already in
3) The building is literally full of accomplished presenters.

Admittedly at this point it goes downhill because...

4) Masterman has presented (badly) on Gold previously and could do it.

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Old 13-09-2016, 12:09
Orangy
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Global could have decided yesterday to buy a bit more of the spare capacity on D1 and make Radio X Stereo on DAB alongside the new Capital UK station.

They decided not to, despite what Chris Moyles wanted.

Radio X had a bigger case for Stereo on D1 than other Global stations which all have at least some local Stereo outlets on DAB (albeit locally). But it seems that Radio X is lower priority than Capital Xtra which keeps its nationwide Stereo outlet on D1.
Capital's demographic probably excites ad agencies WAY more than Radio X. It probably pulls in a lot more cash than X would even if it went stereo. Capital targets the age group with a big disposable income.
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Old 13-09-2016, 13:38
Mou Mou Land
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I highly doubt there was much panic.

1) Despite the jokes, Dom is very much capable of presenting a show - see BBC Sussex/Surrey
2) Vernon Kay was probably already in
3) The building is literally full of accomplished presenters.

Admittedly at this point it goes downhill because...

4) Masterman has presented (badly) on Gold previously and could do it.

1 Dom panics and cannot present off the cuff.
2 Kay is a huge turn off to Moyles fans.
3 People tune in to listen to Moyles - if he goes, the audience does.
4 As you say, Masterman and badly are synonomous.

Summarising, the morning audience tunes in to listen to one person, and one person only.
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