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The Chris Moyles Show – RadioX |
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#1301 |
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Join Date: Nov 2005
Location: Back of beyond
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Says what? That different people like different things?
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#1302 |
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Join Date: Aug 2011
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The rants are fast becoming the saving grace of the show. Exemplified no better than the content that directly preceded this morning's one. Moyles used talk about it being windy lately to play more fart noises. That isn't funny. It just isn't. Who are they targeting with that output?
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#1303 |
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Join Date: Nov 2015
Posts: 133
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Well, it hasn't got any better, has it? Latest RAJARs see another dive in London and static across the UK. We're a year in so I don't think it's going to happen for Moyles and X.
Meanwhile, over at Absolute, where they're running a very tight ship on a perfectly on-brand breakfast show, they're getting record audiences. At the other end of the male skewed stations, 6 Music is sounding great and also posting record audiences. Moyles's show sounds so out of place when you hear O'Connell or Keaveny, or any of the shows that preceded him on XFM, that it hurts. X just sounds like the station in the middle that doesn't know what it wants to be, I'll give them some advice. Reach an amicable agreement with Moyles, or shift him somewhere else (I honestly think he'd be more on-brand even at Heart, whose London breakfast isn't exactly smashing it). Get Vaughan on breakfast. Bring Jo Good on evenings and skew younger with more new music. Then give it time when you know the sound is right and the station's schedule flows. Right now neither of those are happening. |
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#1304 |
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Join Date: Mar 2004
Location: Scotland
Posts: 7,274
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I'll give them some advice. Reach an amicable agreement with Moyles, or shift him somewhere else (I honestly think he'd be more on-brand even at Heart, whose London breakfast isn't exactly smashing it). Get Vaughan on breakfast. Bring Jo Good on evenings and skew younger with more new music. Then give it time when you know the sound is right and the station's schedule flows. Right now neither of those are happening.
At the same time though, Moyles and Radio X just don't fit each other at all. Moyles is forced into a station that can't decide whether it's trying to be cool and indie or older rock, and it doesn't feel like either of those are where he naturally fits. I would prefer a much wider range of music, and to feel like I'm at the centre of what's going on that day. On Radio 1 the show, while accepting the premise that the Chris Moyles Show is predominantly about the host because that's who you're tuning in for, always still felt outward looking and reflecting what was going on. It feels like it's retreated into the studio. The problem beyond that is he isn't a natural fit for any of Global's other brands, which demand youth or happy-clappy optimistic sounding DJs who are on-message and sell the brands they're meant to sell. All the other breakfast shows are also local. You may well argue that Moyles in his current position shouldn't be arguing against that, but he no doubt would. Despite it feeling like he's been there a long time a year is not a long time in radio, and it could all still fit into place. However, it would be good to feel there's a coherent plan. |
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#1305 |
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Join Date: Nov 2015
Posts: 133
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They've got two options - be ambitious and try to make this a huge station or live within their means and cut the costs to the bone. If they put Johnny Vaughan on breakfast and head back towards the XFM model then they'll probably get the same limited audience figures.
Giving Vaughan time to do the same on Radio X would reap rewards. |
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#1306 |
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Join Date: Oct 2009
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What's the obsession with London and Manchester figures? This isn't XFM anymore. Radio X is a national brand available UK wide which also happens to be on FM in those two areas. All that matters are the total national figures which are up, therefore a success, hence it being a story on Radio X's news this morning, highest ever listenership!
You don't hear people moaning about R1 or R2 losing listeners in particular local areas. Radio X is no longer a small time local station like XFM it is no a national brand! Of course listeners who prefer local breakfast shows in London and Manchester will move elsewhere hence these areas being down but that is more than compensated by massive increases outside these two areas. |
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#1307 |
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Join Date: Nov 2015
Posts: 133
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What's the obsession with London and Manchester figures? This isn't XFM anymore. Radio X is a national brand available UK wide which also happens to be on FM in those two areas. All that matters are the total national figures which are up, therefore a success, hence it being a story on Radio X's news this morning, highest ever listenership!
... Of course listeners who prefer local breakfast shows in London and Manchester will move elsewhere hence these areas being down but that is more than compensated by massive increases outside these two areas. Remember XFM wasn't available nationally on DAB. It also never benefited from two big national TV ads or large-scale outdoor marketing. I applaud you for trying to re-define massive, but a 76k increase nationally Q on Q, 216k increase on the last book of XFM and 78k increase on XFM's highest national reach are hardly impressive. Especially given what I mentioned above. And the pay packets the likes of Moyles, Kay and Wilson are getting. |
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#1308 |
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Join Date: Nov 2014
Posts: 315
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All that matters are the total national figures which are up, therefore a success, hence it being a story on Radio X's news this morning, highest ever listenership!
The figures I can see show them having 1.27m listeners nationwide, compared with 1m in XFM's final quarter last year when it wasn't available on national DAB. Moyles vowed to double the audience, which he doesn't seem to have done. I'd say there's still an opportunity for them to turn things round by changing their music policy, though. |
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#1309 |
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Join Date: Aug 2005
Location: South Lanarkshire
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. I would prefer a much wider range of music, and to feel like I'm at the centre of what's going on that day. It's a different want from the listeners to most other Global stations - I would say Heart/Smooth are more interested in familiar background music with some decent chat and Capital kids don't mind a tight playlist with lots of Top 40 repetition. For those reasons I don't think the same tight playlist works at X. For a music fan it gets boring very quickly. Don't have a major issue with the presenters, including Moyles and the station has a good feel to it, so it could be fixed. |
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#1310 |
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Join Date: Oct 2009
Posts: 2,546
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To be fair, they're back in Global's press release this quarter - although I'm not sure where their figure of 3m listeners a week comes from.
The figures I can see show them having 1.27m listeners nationwide, compared with 1m in XFM's final quarter last year when it wasn't available on national DAB. Moyles vowed to double the audience, which he doesn't seem to have done. I'd say there's still an opportunity for them to turn things round by changing their music policy, though. Was also shocked to see on Compare My Radio the most played tracks on X got more plays than the most played on Heart. Again a station for music fans needs to offer more variety than that. Them playing Viola Beach 150 times a month is more of a turn off than Moyles I would have thought. The other factor is London/Manchester listeners will skew younger than the rest of the country as Radio X is aiming older than X with the likes of Moyles, Vernon, Johnny and most of all Ricky (Kaiser Cheifs not played on R1 only R2 these days!) you'd expect London/Manchester listeners to reduce whilst the other areas with an older demographic increase. Absolute seem to have it right and skew even older than X, they don't have the indie snobbery of X and that works well. Global should look at what Absolute are doing right and with the bigger name starts they have they are in a great position to take them head on rather than the current position of trying to fit somewhere between a guitar sounding R1 and Absolute and not capturing that much of the market. X should firmly aim to capture listeners from Absolute and those growing out of R1. What noth of those stations have in common is much lower rotation, the problem is that's not in Global's DNA, but they must learn to get a guitar/indie/rock/credible music station to work applying the same programming rules as Heart and Capital won't suit. A starter maybe to try and poach a few R1 or Absolute DJs to help pull new listeners in, Scott Mills, Greg James (over 40 and 30 respectively), Geoff Lloyd, Rob Beckett, Claire Sturgess (sounds great on Absolute and ex XFM and ex R1). |
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#1311 |
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Join Date: Mar 2006
Posts: 48
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Quote:
What's the obsession with London and Manchester figures? This isn't XFM anymore. Radio X is a national brand available UK wide which also happens to be on FM in those two areas. All that matters are the total national figures which are up, therefore a success, hence it being a story on Radio X's news this morning, highest ever listenership!
You don't hear people moaning about R1 or R2 losing listeners in particular local areas. Radio X is no longer a small time local station like XFM it is no a national brand! Of course listeners who prefer local breakfast shows in London and Manchester will move elsewhere hence these areas being down but that is more than compensated by massive increases outside these two areas. As has been pointed out, Radio X's national reach going up is a reflection on it being on D1 and available to millions of people who couldn't get XFM...so the national reach being where it is does not represent a success, but arguably more abject failure. The fact is, because the people have spoken, has XFM been left as it is, but been made available on D1 and given equivalent above the line marketing I suspect they may well have "doubled their audience" as Moyles promised. The Manchester and London Rajar numbers highlight, I feel, that Moyles is the problem and not the solution. A painful reality for him, Park and Tabor to acceptx |
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#1312 |
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Join Date: Feb 2008
Posts: 1,682
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I'll give them some advice. Reach an amicable agreement with Moyles, or shift him somewhere else (I honestly think he'd be more on-brand even at Heart, whose London breakfast isn't exactly smashing it). Get Vaughan on breakfast. Bring Jo Good on evenings and skew younger with more new music. Then give it time when you know the sound is right and the station's schedule flows. Right now neither of those are happening. |
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#1313 |
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Join Date: Nov 2015
Posts: 133
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Seriously?! I can't think of a jock less suited to Heart than moyles. He'd fit Heart as about as well as he'd fit classic fm. Not to mention he spends half of his X show each day ripping the piss out of Heart and Jamie Theakston.
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#1314 |
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Join Date: Mar 2012
Posts: 154
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The problem is Chris left it far to late to get a new radio show, he should of had a maximum 6 months off then done a new show somewhere else. People would of flocked to him, Radio x is a brand going nowhere I haven't seen anymore advertisement nationally since the start of the show. Global seem to have to left it to its own devices now.
With johnny covering breakfast it surely has to be a nail in the coffin for the show, there's no way Chris would of liked that. But Kay got slated whilst he was filling in and then those stupid highlight shows were a joke. People have been put off because of the amount of holiday he has taken. Global will not carry on as it's losing revenue, it's interesting to see facebook live is back I would imagine they let him do it to keep Chris quiet. |
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#1315 |
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Join Date: Jan 2008
Location: Derby
Posts: 7,359
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Quote:
The problem is Chris left it far to late to get a new radio show, he should of had a maximum 6 months off then done a new show somewhere else. People would of flocked to him, Radio x is a brand going nowhere I haven't seen anymore advertisement nationally since the start of the show. Global seem to have to left it to its own devices now.
With johnny covering breakfast it surely has to be a nail in the coffin for the show, there's no way Chris would of liked that. But Kay got slated whilst he was filling in and then those stupid highlight shows were a joke. People have been put off because of the amount of holiday he has taken. Global will not carry on as it's losing revenue, it's interesting to see facebook live is back I would imagine they let him do it to keep Chris quiet. |
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#1316 |
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Join Date: Mar 2012
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I believe that the 3 year gap was a contractual thing with the BBC. He started broadcasting literally as soon as he was able to.
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#1317 |
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Join Date: Jun 2005
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Posts: 844
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I believe that the 3 year gap was a contractual thing with the BBC. He started broadcasting literally as soon as he was able to.
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#1318 |
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Join Date: Oct 2009
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Could be his last show tomorrow, Global like sudden departures, the figures maybe the excuse to make his holiday permanent...
Looks like Tarrant has been brought in for drive thought the early breakfast demotion was odd so drive makes sense for him. But where next for Moyles, think he'll have to accept he needs to change his act. Let's see if there are any hints tomorrow although he probably won't know as they usually tell you once you've presented your last show. Isn't that what happened to Johnny at Capital? |
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#1319 |
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Join Date: Jan 2008
Location: Derby
Posts: 7,359
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Could be his last show tomorrow, Global like sudden departures, the figures maybe the excuse to make his holiday permanent...
Looks like Tarrant has been brought in for drive thought the early breakfast demotion was odd so drive makes sense for him. But where next for Moyles, think he'll have to accept he needs to change his act. Let's see if there are any hints tomorrow although he probably won't know as they usually tell you once you've presented your last show. Isn't that what happened to Johnny at Capital? I will readily apologise if proven wrong. |
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#1320 |
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Join Date: Oct 2009
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I think you're reading too much into this. But then what's DS without some snap reaction?
I will readily apologise if proven wrong. But think next weeks schedule is trying out a new lineup for when he does go. Next Sep when his contract expires will be the likely time for change. |
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#1321 |
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Join Date: Feb 2015
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Posts: 1,135
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As they've already recorded a podcast for next Friday and a Saturday show, I highly doubt he'll be leaving Radio X anytime soon. As said above, I can't imagine him extending his contract though.
Speaking of the Saturday shows, have you noticed the sly digs he's made at the playlist over the past few weeks during them? |
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#1322 |
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Join Date: Mar 2004
Location: Scotland
Posts: 7,274
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The defence of the audience figures is a fair one. Frankly, it wouldn't matter if the London and Manchester figures fell off a cliff, if the station steadily builds a new audience across the country which is far higher that would more than make up for it. If I remember rightly Capital Xtra suffered hugely when it first started in London, having replaced Choice, but the national gains have more than made up for London losses.
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#1323 |
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Join Date: Jun 2002
Posts: 2,520
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As they've already recorded a podcast for next Friday and a Saturday show, I highly doubt he'll be leaving Radio X anytime soon. As said above, I can't imagine him extending his contract though.
Speaking of the Saturday shows, have you noticed the sly digs he's made at the playlist over the past few weeks during them? They need to vary it more, the number of artists they play is low. Should promote more new music and play more 80s outside of Weller Bowie and Rolling Stones. Relax the guitar focus, play more electronic cross over , a bit more current popular tracks. Less Oasis as much as I love them and Noel X are over playing them and the stone roses. |
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#1324 |
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Join Date: Jan 2006
Posts: 218
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Music limited, no major guests come in, adverts a pain and the rest of the station rubbish,
Time to move on Moyles back to the BBC. Problem is would chris accept a smooth transition back in after his Saviour Of Radio One days? Chris Evans had to do an afternoon Saturday slot to be introduced to the radio two family. Would chris fit in on 6 Music as an option as well? As I have said before if he had accepted a different slot on R1 then I think he would be on R2 by now. |
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#1325 |
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Join Date: Apr 2001
Location: West Sussex / Surrey, UK.
Posts: 861
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Chris won't be going back to the BBC for a very long time.
Where he goes after Radio X. Who knows. |
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