Originally Posted by James30:
“RAJAR figures aren't honestly proven, a few phone calls to random people who tick a box is so far behind other companies using technology to compile figures.
It's the same figures every time they get released with slight up and down movements and most stay the same anyway.
If RAJAR figures were taken electronically, then the commercial radio sector would be in panic mode and LBC would drop further down the list. But they like the cosy bubble they're in and the kids playground of commercial radio shows little sign of flexibility.”
I would say most people (not including us) stay with one station most of the time. They switch their radio on, listen to what is being broadcast and later switch off, but rarely change stations unless they particularly want to hear something they have been alerted to. Therefore the audiences are going to remain similar. Obviously if a station changes its format (eg Talk Radio to Talk Sport) then there would be a significant difference.
To see an accurate result, figures should be compared annually rather than quarterly, in case there is a 'rogue' figure.
People are asked to fill in a diary of their listening over a week. It isn't done by telephone, unless it is for a quick 'dipstick' poll.
How would it be done electronically? Attach a monitoring device to every radio you have ?