Originally Posted by StratusSphere:
“I suspect Rihanna's original promotional campaign had heavily invested in Tidal becoming a 'thing' and when it failed to catch on, her team have done some full-on backpedalling which has caused a lot of delays for everything to be rejigged”
“I suspect Rihanna's original promotional campaign had heavily invested in Tidal becoming a 'thing' and when it failed to catch on, her team have done some full-on backpedalling which has caused a lot of delays for everything to be rejigged”
I think the EXACT same. We all know how Rihanna loves to do something completely different that no one has ever done before. And I reckon they may have been planning a stream-only album, exclusive to Tidal. It would've bee a massive gamble even if Tidal had have become a success. Tidal turned out to be an absolute stinker of a success, so I reckon they had to scrap the album plans as they currently were.



