Originally Posted by Maxatoria:
“When we watched it I said to the gaffer that the bottle looks like something from a pound shop and later even Karen said it, the women had no sense of where they were going to market it at and fell foul of Karen again when they said it was basically over 45's
The advert was a bit dodgy with the "thanks for the massage" bit.
But the men really won it with the bottle, clear and concise name and cactus logo that a bloke would not be embarrassed to have in his bathroom and would appeal to any bloke and would stand out nicely on the shelf in a store or even a barbers.”
“When we watched it I said to the gaffer that the bottle looks like something from a pound shop and later even Karen said it, the women had no sense of where they were going to market it at and fell foul of Karen again when they said it was basically over 45's
The advert was a bit dodgy with the "thanks for the massage" bit.
But the men really won it with the bottle, clear and concise name and cactus logo that a bloke would not be embarrassed to have in his bathroom and would appeal to any bloke and would stand out nicely on the shelf in a store or even a barbers.”
The men looked as if they'd done what almost no other team has done in Apprentice history, which is to consider how the equivalent genuine product is marketed. The packaging looked like a premium shampoo. Their adverts looked like proper commercials.
The women's bottle, as noted above, belonged in a pound shop, and while the billboard wasn't bad, their television commercial led them down the familiar Apprentice trap of writing a short play (or sometimes a comedy sketch).
A lot has been made of Charleine being sidelined, but surely every single woman there buys shampoo and has seen it advertised. Even Aisha.
