EE would never offer unlimited data. At best we could hope for 50, 75, 100, 150, 200GB plans or something - and pay a lot of money.
If EE can manage to stay ahead of what's offered elsewhere, people may pay the premium quite gladly.
I can't get FTTC broadband or Virgin cable, so anything faster than 6-7Mbps is good for me.
Even someone WITH FTTC broadband (40 or 80) could find EE faster.
When Cat 9 comes along, speeds of 300-450Mbps will be quicker than what a large percentage of the population will be able to get.
And let's not forget, the prices go up even on fixed line once you want high speeds.
If EE can manage to stay ahead of what's offered elsewhere, people may pay the premium quite gladly.
I can't get FTTC broadband or Virgin cable, so anything faster than 6-7Mbps is good for me.
Even someone WITH FTTC broadband (40 or 80) could find EE faster.
When Cat 9 comes along, speeds of 300-450Mbps will be quicker than what a large percentage of the population will be able to get.
And let's not forget, the prices go up even on fixed line once you want high speeds.



