Gleb being good looking doesn't make Aljaz or Giovanni or Pasha (if that's who rocks your boat) or whoever less good looking. He didn't start the whole 'he's so pretty' thing so I don't get the 'oh he loves himself, he's not humble like x, y & z'.

I think it makes it less awkward and serious with him playing along now - much like Aljaz did when he was flavour of the week and how other male pros have in the past.

The man has a range of sexy underwear which he has named after himself and for which he is the primary model, I really don't think he's lacking in self-love.

A smart business move I would think.

From my better half!
On Gleb I have bet all my cash
He’s a dancer with flair and panache,
With his lithesome grace,
And his beautiful face
He’s as faultless a man as Aljaž.

Aljaž is an Adonis for sure
And whenever he takes to the floor
My heart just sings
And flutters and zings
As his artistry envelops my core.