I looked up Halliwell House on Tripadvisor but it's not even classed as a B&B. When I did find adverts for it online it seems to be rented out as a house rental at £5000 per week and a cook your own breakfast. I think FIAB have added him in this programme just to create a controversy. It's certainly doing that.
What a strange man he is - he talks like one of those market traders who try to sell towels and things, emphasising the quality for the price.