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The Ratings Thread (Part 66) |
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#26 |
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The breakdown shows that the audience was dropping from 9pm onwards which is completely in trend with what has happened the last few years with every XF episode because the total tv audience drops from 9pm onwards. Even if you assume the audience had remained stable after 9pm to 10.20pm compared to the 8.45-9pm (which is unrealistic given how much lower viewing levels are especially from 9.30 onwarfs) it wouldn't have made much difference to the overall average of the episode (anymore than a 200k uplift).
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#27 |
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Can someone explain to me what ABC1 viewers are?
The consolidated ratings will be interesting to see if SCD Week 4 consolidated over 11 million viewers. With next week being Halloween Week could it be a series high for SCD? I think SCD is good this year with a good 7 celebrities who can dance very well. |
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#28 |
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#29 |
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Good interview with Higson on Sunday Brunch this morning. He sold Jekyll and Hyde well. Can't help but think that 6.30 slot will hurt it - 7pm would seem to make more sense.
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#30 |
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Thanks. Interesting read
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#31 |
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Good interview with Higson on Sunday Brunch this morning. He sold Jekyll and Hyde well. Can't help but think that 6.30 slot will hurt it - 7pm would seem to make more sense.
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#32 |
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If people were engaged they would watch it, we see many shows post 9 pm get great ratings, XF fell from 8.45 on a night when everyone could stay up an hour later if they wish. So there was a steady drift of people, giving up after getting fed up with the show last night.
In total percentage terms it was falling as well from 8.45. Viewers switching over. 1.4% left and went elsewhere up to 8.45, then 0.9% left up to 9.15. And at 9.45 1.4% gave up. 20:30 - 7.16m (33.2%) 20:45 - 7.19m (33.0%) 21:00 - 6.94m (32.6%) 21:15 - 6.76m (31.7%) 21:30 - 6.76m (31.9%) 21:45 - 6.47m (30.5%) 22:00 - 6.34m (32.7%) 22:15 - 3.89m (21.7%) I'm not sure you're reading the above breakdown correctly. Yesterday's audience dipped in viewership from 9pm onwards (not 8.45pm which you've stated). The share percentage was down about 1 point between 9-10pm compared to just before 9pm, besides the 21.45-22.00 which was 2points down as it had two ad breaks which depressed that quarter. A 1 point share dip is fairly standard for TXF from after 9pm onwards, it could be partly due to a higher proportionate of its viewership relative to the total tv audience drifting off due to going out or younger kids going to bed etc - regardless a 1point share dip is fairly negligible. And like I said earlier, even if TXF had remained 100% stable all the way from 8.45-10.25pm, its overall average would've been about 7m, so hardly that much more than the 6.7m it actually got. |
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#33 |
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How do you think Jekyll & Hyde will do rzt? I respect yoir ratings knowledge and I'm intersted ow you think it will do?
Its been promoted heavily, will viewrs really not tne in because its at 6.30pm, when Countryfile can build an audience of 5m+ at 6.15pm. (bearing in mind both of these will skew in completely different audiences) |
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#34 |
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IMHO it's in the wrong slot, Countryfile is highly rated on all year with a loyal audience, you do not start a drama there, also it clips SCD, someone at ITV thinks that is a good idea and it will damage SCR results, no it will not. I would have had it over Christmas and not against BBC big hitters , then continue in January.
If XF wasn't to long, a post DW slot would be good. Countrfile skews old. If ITV can attract the younger viewrs and non-watchers of CF then they have an audience. So ITV have commissioned and scheduled this drama to dent SCD. Pretty expensive waste of time that. ITV could have put J&H on Saturday directy opposite SCD and given the main show is bigger, swaolled it up. At least this way on Sunday its 1st ep against only the first 10minutes. ITV cannot just avoide SCD all the time, its big, but there is an audience who can watch both. Take last weekend. SCD was on 8m and TXF 7m during the clash. January has Beowulf. I think its better to keep J&H this year to give a bit of diversity to the Autumn schedule. I don't wan another LE show pre-XF. Its doesn't make an exciting schedule, and usually gifts SCD with a bigger audience than it would do if they put a quiz opposite. Do I take it then that you will not be watching J&H? |
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#35 |
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Anyone else feel that XF used to be a truly family show just as much as Strictly, pitched just right, but these days it's anything but?
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#36 |
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Good interview with Higson on Sunday Brunch this morning. He sold Jekyll and Hyde well. Can't help but think that 6.30 slot will hurt it - 7pm would seem to make more sense.
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Jekyll and Hyde will be 7pm from next week.
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#37 |
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Ratings do show that whilst there was an increase as SCD ended, then XF was losing viewers from 20.45 and kept loosing them, so the audience was walking.
I agree, - bar staged, XF related articles in the tabloids XF is no longer a conversation topic, anywhere. SCD however remains the Bulls Bxxxxxxxxxxs as Bruno put it, with ten million viewers. |
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#38 |
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How do you think Jekyll & Hyde will do rzt? I respect yoir ratings knowledge and I'm intersted ow you think it will do?
Its been promoted heavily, will viewrs really not tne in because its at 6.30pm, when Countryfile can build an audience of 5m+ at 6.15pm. (bearing in mind both of these will skew in completely different audiences) The lead-in from ITV News will be poor (yesterday's 6pm news had 11% share and it'll be similar tonight), so J&H has to self-start. The competition from Countryfile and Strictly will be tough. Granted, Saturday wouldve probably been tougher so Sunday is a better slot for it. But Strictly normally chops off about a million from the audience for an ITV non-event tv show compared to how such a show would rate against normal BBC1 competition. So Jekyll & Hyde really will have its work cut out. To rate at a 5m overnight, it'll need to have rated about 6m if it hadn't faced Strictly - that'd be unlikely given that ITV's highest overnight rating for a new drama this year is 5.8m (Black Work - a typical ITV friendly drama). In an ironic way, it would be typical if a far less promoted drama such as Unforgotten ended up getting a higher series average than the much promoted Jekyll and Hyde - Unforgotten is the sort of show the ITV audience tends to go for, I'm just not sure J&H will hit the spot, even if it is good. |
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#39 |
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I think some people sometimes read too much into why TXF is declining. For instance, yesterday's episode got criticised for being chaotic/having bad presenting/awful/disorganised etc but the viewers wouldn't have known that until they'd actually watched it. It could've been the best show ever but it still would've rated around that 6.7m mark give or take 200k because the viewers had already decided prior to watching the episode if they would be tuning in or not.
Even the most hardened X Factor fan must know deep down that the past two weeks have been terrible TV. Not even good in a car crash kind of way. Agree with the rest of your post, minus the casual dismissiveness of the many valid criticisms of the show over the years. |
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#40 |
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I have to say I dont really understand the thinking. They are avoiding Saturday because they dont want to clash with SCD but then schedule it on Sunday clashing with SCD and another big rater just before SCD. Even though you may say that there are more people watching on Sunday are they the people this show is aimed at? I have my doubts.
Ian Hyland (@HylandIan) tweeted at 1:41 pm on Sun, Oct 25, 2015: Just watched the first episode of Jekyll And Hide. Why the hell has ITV dumped it at 6.30pm on a Sunday? It's really good. https://twitter.com/HylandIan/status...124459008?s=09 |
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#41 |
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Radio times article with Simon Cowell, today, I wonder what made him change his mind?
Just in September he said if it's us or Peter Andrie, my money is on us. http://www.radiotimes.com/news/2015-...s-simon-cowell The way we watch TV has changed - so should "meaningless" ratings, says Simon Cowell " “Ten years on to be getting around ten million, it is a miracle" yes Simon, it would be a miracle for XF, only SCD and bake off can do it. |
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#42 |
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Radio times article with Simon Cowell, today, I wonder what made him change his mind?
Just in September he said if it's us or Peter Andrie, my money is on us. http://www.radiotimes.com/news/2015-...s-simon-cowell The way we watch TV has changed - so should "meaningless" ratings, says Simon Cowell IFor years they have been a source of stories for me, not to mention a source of huge revenue for Simon Cowell as advertisers queued up to buy slots in the ad breaks. But now the X Factor boss thinks overnight ratings – a snapshot of how many viewers watched what the previous day – should be abolished or replaced
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#43 |
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For the sake of diversity in the schedules, I hope it does well for ITV. But I don't think it will work out. I know it's bad to stereotype, but if you look at ITV's drama successes over the last decade, 95% of them have been the type of dramas which has good appeal to older viewers - detective or period dramas. Usually a 5m rated ITV drama has 2m 65+year olds watching it. Jekyll & Hyde due to the nature of the type of drama it is, will not get 2m 65+ year olds, it'll maybe get 1m and also fewer 55-65 year olds than the usual ITV drama. So in order for it to average 5m (which is the sort of overnight rating a new ITV drama needs to be getting these days to have a realistic chance of returning), for example, it needs a disproportionately high number of young viewers to make up the inevitable short fall in its lower older audience profile. That will be very difficult as it is hard tempting younger viewers to watch a new show on terrestrial tv, far tougher than getting the more habitual audience watching.
The lead-in from ITV News will be poor (yesterday's 6pm news had 11% share and it'll be similar tonight), so J&H has to self-start. The competition from Countryfile and Strictly will be tough. Granted, Saturday wouldve probably been tougher so Sunday is a better slot for it. But Strictly normally chops off about a million from the audience for an ITV non-event tv show compared to how such a show would rate against normal BBC1 competition. So Jekyll & Hyde really will have its work cut out. To rate at a 5m overnight, it'll need to have rated about 6m if it hadn't faced Strictly - that'd be unlikely given that ITV's highest overnight rating for a new drama this year is 5.8m (Black Work - a typical ITV friendly drama). In an ironic way, it would be typical if a far less promoted drama such as Unforgotten ended up getting a higher series average than the much promoted Jekyll and Hyde - Unforgotten is the sort of show the ITV audience tends to go for, I'm just not sure J&H will hit the spot, even if it is good. Most of my predictions have been more far out than somebody looking for directions with a blank map, faulty compass and no sat nav. So I will just say let's see what happens. |
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#44 |
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Funny how the viewers make their way to Strictly though
![]() Yes a bad worker blames his tools. |
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#45 |
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Yes they can find SCD.
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#46 |
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Anyone else feel that XF used to be a truly family show just as much as Strictly, pitched just right, but these days it's anything but?
TXF still does well, but I think, like DW, it's going to the more committed fanbase. |
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#47 |
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I think some people sometimes read too much into why TXF is declining. For instance, yesterday's episode got criticised for being chaotic/having bad presenting/awful/disorganised etc but the viewers wouldn't have known that until they'd actually watched it. It could've been the best show ever but it still would've rated around that 6.7m mark give or take 200k because the viewers had already decided prior to watching the episode if they would be tuning in or not. (continues...)
Regarding the scheduling of J&H. I'm sure every time slot could be argued against, and I know if it doesn't work out, it'll be the slot's fault, they got what they deserved, if only they'd scheduled it here it would have got 10m. I don't think it'll work very well in any slot myself, unless you are playing it safe and/or skewing old, its debatable if anything works these days, besides a very few shows like Bake Off. |
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#48 |
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Countrfile skews old. If ITV can attract the younger viewrs and non-watchers of CF then they have an audience.
So ITV have commissioned and scheduled this drama to dent SCD. Pretty expensive waste of time that. ITV could have put J&H on Saturday directy opposite SCD and given the main show is bigger, swaolled it up. At least this way on Sunday its 1st ep against only the first 10minutes. ITV cannot just avoide SCD all the time, its big, but there is an audience who can watch both. Take last weekend. SCD was on 8m and TXF 7m during the clash. January has Beowulf. I think its better to keep J&H this year to give a bit of diversity to the Autumn schedule. I don't wan another LE show pre-XF. Its doesn't make an exciting schedule, and usually gifts SCD with a bigger audience than it would do if they put a quiz opposite. Do I take it then that you will not be watching J&H? Quote:
Anyone else feel that XF used to be a truly family show just as much as Strictly, pitched just right, but these days it's anything but?
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Most people I know who watch TXF are women, particularly younger ones. It doesn't seem to do much among men and older viewers, who are more likely to be SCD viewers. TXF is still big and still relies on its allies in the redtops, who still see it as a big deal for their readers, to keep interest alive, it's just not the megaforce it was six years ago. Certainly it hasn't suffered from the sort of ratings collapse BB endured in the late noughties, where the show lost 60 per cent of its audience and the press turned it on it, and I doubt it's small enough yet for Channel 5 to be able to afford it.
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#49 |
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TV critic Ian Hyland likes Jekyll and Hyde but questions the timeslot. He also said he wouldn't let his kids watch before bedtime.
Ian Hyland (@HylandIan) tweeted at 1:41 pm on Sun, Oct 25, 2015: Just watched the first episode of Jekyll And Hide. Why the hell has ITV dumped it at 6.30pm on a Sunday? It's really good. https://twitter.com/HylandIan/status...124459008?s=09 |
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#50 |
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Great post by rzt, cutting through the hysterics with insightful analysis. More of this please, less one line trolling by the same few posters.
Regarding the scheduling of J&H. I'm sure every time slot could be argued against, and I know if it doesn't work out, it'll be the slot's fault, they got what they deserved, if only they'd scheduled it here it would have got 10m. I don't think it'll work very well in any slot myself, unless you are playing it safe and/or skewing old, its debatable if anything works these days, besides a very few shows like Bake Off. Hysterics = reporting SCD at Ten million, and XF the former star performer, at below seven million, three whole million behind SCD. No bank holiday excuses, no sport excuses, no barbecue excuses, just people who were in no watching or even switching off. Even Simon Cowell, states there bad in the radio times article. Some, when an discussion or argument has been lost and can't come back with constructive criticisms resort to calling people trolls. |
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