Originally Posted by Servalan:
“You have to wonder if ITV the broadcaster and ITV Studios actually communicate with one another re content. Given that commissioning editors are notoriously all over titles they order, where were they in the case of both these series? Or is it the case that ITV has such a thin track record in this genre that they didn't actually know what they were doing?”
Having watched the first episode of Beowulf, 7pm shouldn't be an issue for it as it is family friendly enough and nowhere near as unsuitable for the slot as J&H. It is comfortably pre-watershed (episode 1 is at least).
The problem is that they have put it on Sundays not Saturdays where it just seems like a really odd fit and I don't think the audience will be looking for it. BBC1 has that crucial older audience locked in and the likes of Merlin and Atlantis haven't skewed particularly young in the past.
Plus, much like J&H, despite looking impressive, the onscreen trailers haven't quite popped. Also it has no well known stars in it which is really unhelpful for getting the older audience in. I smell disaster sadly.