Originally Posted by H of De Vil:
“There was no way they could keep it going. But the poor scheduling has given both their new fantasy dramas a death wish before they'd even aired.
As someone else said, might as well axe Beowulf now. Launching with 2.6m, there is only one way this is going to go.
I'd love to be a fly on the wall at ITV after the rating for Beowulf came in. Was it a sudeen releasing that they have buggered up the scheduling for a 2nd time?”
Why not? It's only this rampant speculation on performance which makes us believe that a show has to be cancelled if it doesn't achieve 'X' ratings.
I mean it's not as if the vast majority of ITV's output does much better. As another poster has said, why doesn't ITV cancel everything that isn't a soap or a reality show?
There's no point in investing so much in something if you aren't prepared to follow through with it and fight to keep it going.
Having said that it comes as no surprise that it was cancelled. ITV is the home of no surprises.
We knew that they probably weren't going to keep it, the news of its axe is predictable.
The thing is with Beowulf and Jekyll and Hyde that so much of the investment will have been spent on resources which could be used again, such as sets, 3D models, costumes, etc. So I would think it would be getting your money's worth if you could reuse those items. It's not as if the full investment needs to be made again after the initial investment.
If they don't at least try to support their investment and instead just simply give up then it's like pissing money down the drain.