Originally Posted by Pizzatheaction:
“I don't know what's going on, but ITV's scheduling has made three expensive dramas DOA in the last few months, by placing them against Countryflle, Strictly and Death in Paradise.
The only possible explanations are:
1) incompetence
2) internal ITV politics
3) trying to paint a false picture of weakness in order to get the BBC nobbled.”
I think the situation for each drama might be along these lines:
A) Jekyll and Hyde: They genuinely thought they were doing right by it. It was very much planned, conceived, commissioned and made as a weekend teatime drama. Charlie Higson has said so all along and even now is saying the same. They could have held it back until early 2016 but would that really have been much easier? Plus the filming schedules on these long (10+ episode) series dictates that they need a decision on a second series pretty sharpish (see Atlantis/The Musketeers) so delaying it too far into 2016 would have meant the cast would have all gone off to do other things and a second series would be tricky even if the show was a success. I think they thought Sunday was a better bet than Saturday as it'd get a headstart on Strictly that it wouldn't get on Saturday and they probably saw how Merlin and even Atlantis initially had done well against X Factor so thought a drama could play against Strictly. Obviously they got it wildly wrong but I don't think they'd have had much more luck elsewhere. Some said they'd have gone for Wednesday at 8pm, but it would have felt out of place there and it's not like the episode they played there did any better than the rest, it actually did worse. I think they'd have had major problems with 9pm because despite the complaints it was still essentially a kids show and would have felt too childish. They got it wrong tonally which meant it didn't really fit into any slot.
B) Beowulf: This one is more difficult to defend as they'll have seen how J&H flopped on Sunday. But equally I'd suggest yet again that it wouldn't have done any better elsewhere. I think with this one as much as anything else they knew they had a flop on their hands. I think it would have flopped anywhere. It was a really difficult sell, the trailers didn't pop, it had no well known faces in it and with hindsight it was a bad commission and I suspect they may have realised that in the run up to transmission. Yes they still promoted it like hell but imagine how badly it would have done if they hadn't.
C) Jericho: The slot here quite clearly doesnt work and was bad scheduling. If they've got loads of dramas on air through the Spring still then perhaps it's a case of over-commissioning. Alternatively if they don't it's a waste. Of course again the danger of delaying it too far is the cast's options on their contracts running out so they'd have to make a renewal decision before it even aired which is always risky. I do think they've commissioned too many Sunday type dramas and they clearly don't have slots for them all. You could say why commission it at all which is a fair argument but they're probably hoping to flog it elsewhere as it's ITV Studios. I do wonder if they planned this for Sundays and got cold feet (about what they'd have to put against Midwife at 8pm as much as anything else), but it's not like they had any other slots for the 2 hour crime dramas so I'm not sure if that's the case. Perhaps they originally wanted Jericho on Mondays and Benidorm on Thursdays (where it aired in 2014) but swapped them to avoid putting Benidorm up against BBC1's more popular fun in the sun comedy drama? Crozier has spoken about how much BBC1 came out of the traps strongly in January last year and there's clearly been an effort to put more into January on ITV this year, but Jericho seems to be the victim of other shows (established shows) getting the slots that suit them best. Birds of a Feather did decently last night but was a really incompatible lead-in too, they could have supported it more. It does feel like it has been completely wasted. With this one I think delaying it until later in the year might have been the best bet, although then again, what do they put against Death in Paradise? A factual series would most likely do even worse.
As much as I know people think ITV are out to get the BBC, I don't think they'd deliberately piss away three big budget dramas just to make a few snide remarks in a possible future government submission.