When they feel they're about to get fired:

"Please Lord Sugar, please, please, I promise I'll do better next time! - please!! please!








Oh, and it's so pathetic to see then thanking Sugar after they've been fired. I'm sure most of us would be seething with the decision.

It's getting a bit like Simon Cowell now isn't it where contestants see the main guy like a god?
I'm sure the grovelling wasn't quite as bad in the first couple of series.

In the show now Alan Sugar could ask the grovelling sycophant to lick his shoes and they probably would.

I like to see it when contestants openly disagree with Sugar about something, which happens less and less nowadays.