Originally Posted by mmpfb:
“BiB - I don't necessarily disagree that Fleur's track is better suited to an advert, especially an upbeat Asda one, but I think you're being (perhaps intentionally naive) to suggest that's pure happenstance. Licensing songs for adverts etc is an integral part of marketing campaigns nowadays and has been since the practice was credited for the success of Moby's Play 15 years ago. There are people whose job it is to get music into adverts and strike favourable deals to do so, especially that of acts they're trying to break - it's the contemporary equivalent of radio pluggers.
Add that to the fact that we've heard Sax used very prominently in (at least) the last three weeks of XF and it's clear there's a concerted and targeted effort towards marketing Fleur's track that seems to be conspicuously absent in Ben's case.
Ask yourself why Fleur's release was delayed? It's because they'd lined up the Asda deal, an advert that was going to be featured heavily in XF ad breaks and they have an opportunity to work a little earworm into the audiences consciousness insidiously. By the time it hits radio people are already familiar with that horn riff without necessarily even being aware of it. That's clever marketing - getting Kelly Clarkson to feature is lazy in comparison.”
I wasn't being naieve I was merely saying fleur song is better suited to a advert like that, I'm not stupid I know it's clever pr and I know it was done on purpose, to market the song to get that hook familiarised to the audience - it was like uptown funk - it had promo before it was relased got number 1 twice - Simon wants her to do well (as do I)so he's pulling out all the stops! However he's still done a lot for Ben to and I expect the Kelly clarkson thing is to push Ben into America because he would be better off there! I doubt he will drop Ben, he will get a third single and gain momentum that way.
fleurr's album style is different she's a bit more current and she's more modernised as is her music! Bens voice doesn't really have that softness to cross over to pop he's a rock star at end of day. I'm not being funny but he won the show his Xmas single was played to death and he has had tons of promo - he chose a crap time to release, if he had waited I expect it would've went further up the chart. Kelly being American is his push into his career in America Fleur hasn't had that Simon wants her to crack uk first I guess. Simon is clever he obviously wants to launch Ben overseas and see how fleur does here. He likes both artists, he just knows male winners have a shelf life.
just coz fleur song is being played on adverts it doesn't mean she will chart well - promo or not you can't force people to buy music., if someone doesn't like a song no amount of AirPlay is going to change that someone's views. Just to add to much over play can go against the artist so it may not even work which would be a shame because it's a very good tune.