Originally Posted by Irishdave:
“I hate the idea of it being yet another prequel. I was hoping for it to be set after the Voyager timeline.”
I think it was inevitable that they wanted to attract a new Star Trek audience not just the fans of all the others. So that pretty much meant it had to be one that could name check characters like Kirk and Spock that everyone knows and an era that is roughly in line with the movies - as that audience is bound to be the biggest draw of new viewers to this TV series.
They could not set AT the same time in a different time line and do things that contradict (or depend on) the movies.
So setting it a decade before the films and not directly linked to the characters in those films gives them freedom from any viewer confusion but sufficient familiarity with the general tone of Star Trek in that period of time.
Set it 100 + years after the movies and you will create confusion and potentially limit the flow of new viewers from the movies to this series to add to the Star Trek fans - who they know would watch it whenever it was set.
Based on the signals coming out about setting up a franchise and likening it to the Marvel pattern (that has also been modelled by DC with their series) my guess is that if this show is a success it will not be long (probably only a year or so) before a second Star Trek show appears and that may well be something like a revival of Next Generation - possibly even with some of the original cast - set 20 years or so after that group of shows ended.
They have the advantage there of most of that cast still being around and acting and having aged roughly the same in real time as the post Voyager series would be set.