Like many other creators of long running TV content, I expect soap producers will soon have to make a decision about who their main target group really is, rather than continue to please all and sundry.
They can either try to focus on their (mostly older) core audiences, who have been watching for 30+ years. This would probably mean reducing the gimmicks and sensationalism, and a return to the type of storytelling soaps were known for back in the 1980s. Of course such a step would most likely cost them viewers, especially in the long run, but the ones who remain would probably be highly faithful to their favourite shows.
Alternatively, soaps can continue to fight for larger and younger audiences, which would require everything from higher production quality to more online content (I actually don't think sensationalism and fantasy-world stories are a requirement).
I'm not sure this could work without significantly bigger budgets though. Maybe with less episodes per week, and a gap in the summer like US shows there's a chance.
Either way, a decision has to be made, because right now, soaps are losing viewers from both groups, and if they continue down that road, they will likely become obsolete in a few years.