I think it's entirely possible that they're working on some pretty decent plans to make Big Brother good again - the question is whether they'll have the patience to stick with them. The last two series were dreadful, but BB16 was more disappointing because it came so close to being good. The first two weeks were fantastic - they had a really interesting and diverse group of Housemates who weren't all pseudo-celebrities, it was more low-key without focus on dramatic twists, there was a more humorous BIg Brother and the editing was more chilled and gave more focus to the day-to-day lives of the Housemates. There were some really nice moments - I am particularly fond of:
Harriet: I'm missing my family so much.
Big Brother: What do you think your family would say to you if they were here now?
Harriet: I don't know, probably just 'Chin up, girl, it'll be all right.
[Pause]
Big Brother: Harriet?
Harriet: Yeah?
Big Brother: Chin up, girl, it'll be all right.
[Harriet laughs]
I feel at though this year they were at least trying at first to listen to the complaints about the previous series. The problem was that when it didn't get massive ratings straight away, they pressed the panic button. The quadruple eviction of the Housemates who hadn't been nominated in Week 2 was heartbreaking, as there were some people that I really enjoyed watching and I felt they'd been robbed of their place really. Emma summed up the mentality completely: 'We had to do something, because you're all getting on so well!' The whole reason that people (including myself) find arguments entertaining is because it's something that we all recognise in day-to-day life and we have someone that we side with on the programme, so manipulating them into having arguments is a complete waste of time. If they're not natural, they're not entertaining.
I was hoping that either Kieran or Sarah would win, so it was a very bitter pill to lose them so early. Nevertheless, I continued watching for a few more weeks - it could still have been salvaged, there were still some interesting Housemates (my favourites were Jade and Harry). But then the TimeWarp Housemates entered, which really was the final nail in the coffin. The fact that they thought that bringing back Helen Wood, the very person who had driven so many people away in the first place, was a good idea continues to baffle me - I sincerely hope that the idiot who came up with that idea was fired. From that point on, BB16 had been well and truly destroyed - which is such a shame, because if you look back at the first two weeks, it was shaping up to be the best Big Brother on Channel 5 to date. I feel cheated out of a really decent series.
The thing that the producers don't seem to get is that Big Brother has got to a stage where lots of viewers have been alienated. You can drive loyal viewers away in a moment, but it takes time and effort to get them back. There is life within the format still, but no matter how much they listen to complaints, nothing that they do is going to instantly get good ratings. If they want to get it back to being unmissable television the way it once was, they need to start a new regime and stick with it. It won't get ratings straight away because people have given up on the show, and that's just something they have to deal with. If over time, something consistent is stuck with and major twists aren't being thrown in every other day in a desperate attempt to boost ratings, Big Brother will, very gradually, build up a reputation for being a bit better than it was. That is what will make more people watch it, and it won't happen straight away, in fact it will probably take years. But it is possible, and that is the only way. Otherwise it will just die a horrible, horrible death, which would be a shame because it is a bloody fantastic format.